The Goals can improve life for all of us. Cleaner air. Safer cities. Equality. Better jobs. These issues matter to everyone. But progress is too slow. We have to act, urgently, to accelerate changes that add up to better lives on a healthier planet. Find new inspiring actions on the app and at un.org/actnow.
Where will AI send travellers next, and who gets to decide?
As travellers increasingly rely on artificial intelligence to decide where to stay, what to see and where to go, the technology is reshaping how destinations are discovered and experienced. World Tourism Day 2026 puts this transformation centre stage in El Salvador, where tourism meets the global conversation on AI governance. The event explores how emerging technologies can create new opportunities for destinations, businesses, governments and tourism workers, while helping to build a shared vision for the sector’s digital future.

