Group of 3D animated rabbits run through a field with a wheelbarrow full of vegetables.
Peter Rabbit has joined forces with the United Nations, the UN Food and Agriculture Organization and the UN Foundation to promote actions that are good for your health and for the planet.
Photo:PETER RABBIT™ & © FW&Co. © 2021 CTMG.
Now is the time for change

The UN Campaign for
Individual Action

To preserve a livable climate, greenhouse-gas emissions must be reduced to net zero by 2050. While the big changes need to come from governments and businesses, the transition to a low-carbon economy is not possible without the participation of citizens – especially in advanced economies.

ActNow is the United Nations campaign for individual action on climate change and sustainability.
Every one of us can help limit global warming and take care of our planet. By changing our habits and making choices that have less harmful effects on the environment, we can tackle the climate emergency and build a more sustainable world.

Begin by downloading the app!




Climate Actions
taken around
the world

through the mobile app and chat bot

Peter Rabbit and UN join forces

A group of 3D animated rabbits in front of a pile of boxes full of carrots.


Peter Rabbit is teaming up with the United Nations to bring awareness to sustainable food and promote individual action. Read more about this collaboration here.

Be a food hero

A group of 3D animated rabbits and a text that reads be a food hero!


You too can be a food hero by making choices that are good for your health and for the planet! Cut your food waste. Eat healthier meals. Buy local and seasonal food. Find tips here and learn about the journey of food from the farm to your table.

Learn about food systems

Food Systems Summit


“Food systems” – all the activities involved in producing, processing, transporting and consuming food – touch every aspect of human existence. Everyone, including you, can help transform food systems and create a world with good food for all. Learn more about the UN Food Systems Summit and how you can get involved!

Our world needs more food heroes so #ActNow!


Start with ten simple actions!

Our lifestyles have a profound impact on our planet. Our choices matter. Behavioral changes, like replacing car trips with public transport, wasting less food, or foregoing a long-haul flight, can reduce our carbon footprint.

New research finds that consumer choices – such as purchasing an electric vehicle, retrofitting a house with energy-efficient technologies or installing a heat pump – are linked to more than 50% of the energy-related emissions reductions needed to get to net zero. Get started with these ten simple actions.

Click here to download the action guide.

For more actions, download the app.

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5-Minute Showers

Bring Own Bag icon

Bring Own Bag

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Drive Less

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Lights Off

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Local Produce

plate with carrot icon

Plant-based Meals

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Reuse bottle icon

Refill and Reuse

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Zero-Waste Fashion

Mobile App

ActNow App screens

Learn more, track your habits and see your impact

Make the shift to a more sustainable lifestyle. The mobile app by AWorld – because there is no planet B – allows you to choose and track a set of sustainable habits, and see the impact you are making in terms of CO2, water and electricity saved. You can also take educational journeys, engage in group challenges, get tips and take quizzes, all geared toward living more sustainably.

Download from the app store!

Chat Bot

Chat Bot illustration

Looking for ten simple actions you can take every day?

Ask the ActNow chat bot on the bottom right corner of this page. The bot recommends daily actions to reduce our carbon footprints – like traveling more sustainably, saving energy or eating more plant-based meals. By logging your personal actions on the bot, you contribute to the global count above, adding to the power of collective action. The more people act, the bigger the impact. #ActNow.


Videos from ActNow supporters around the world

Actress Ella Gross invites you to join the ActNow movement! Now is a great time to start.

Connor Franta talks about taking climate action and eating more plant-based meals.

Music can help us create a more sustainable world. Musician Ronnie Jones emphasizes the power of individual action through his song “Miracle”.