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The UN Campaign for Individual Action

Now is the time for change

COVID-19 has upended our lives. The way we work, the way we interact, the way we move about. This can be a turning point. Let’s seize the moment, and change course -- toward more sustainable lifestyles.

ActNow is the United Nations campaign for individual action on climate change and sustainability. Every one of us can help limit global warming and take care of our planet. By changing our habits and making choices that have less harmful effects on the environment, we have the power to confront the climate challenge and build a more sustainable world.

COVID-19 is a wake-up call from nature. Our lives depend on a healthy planet. Let’s seize the moment and change course – toward more sustainable lifestyles.

Start with ten simple actions

We can all live sustainably and help build a better world for everyone. But this means taking a look at how we live and understanding how our lifestyle choices impact the world around us. We make hundreds of thousands of decisions during the course of our lives. The choices we make and the lifestyles we live have a profound impact on our planet.

Looking for just ten simple actions you can take every day? Ask the ActNow chat bot on the bottom right corner of this page. The bot recommends daily actions to reduce our carbon footprints – like traveling more sustainably, saving energy or eating more plant-based meals. By logging your personal actions on the bot, you contribute to the global count above, adding to the power of collective action. The more people act, the bigger the impact. #ActNow.

Coming soon: a mobile app in support of ActNow, offering a gamified experience for individuals to embark on a sustainable journey. Stay tuned!

ActNow App screems

About ActNow

The ActNow campaign was launched at the UN Climate Change Conference (COP 24) in December 2018, with a call from Sir David Attenborough in conjunction with the award-winning “People’s Seat” initiative.

The campaign has been embraced by influencers on social media, by leading chefs sharing sustainable recipes and hacks, and by companies engaging their employees and customers. A special video and takeover by the Angry Birds gave ActNow additional momentum in the lead-up to the UN’s 2019 Climate Action Summit.

Join the


shower head

5-Minute Showers

Bring Own Bag

Bring Own Bag

ride on bicycle

Drive Less

hand turning off the light

Lights Off

local produce apple

Local Produce

meat with vegetables and fruits

Plant-based Meals



Reuse bottle

Refill and Reuse



green fashion and prevent waste

Zero-Waste Fashion