About Act Now

The ActNow campaign was launched at the UN Climate Change Conference (COP 24) in December 2018, with a call from Sir David Attenborough in conjunction with the award-winning “People’s Seat” initiative.

The campaign has been embraced by influencers dedicated to climate action and sustainability, by leading chefs sharing sustainable recipes and hacks, and by companies engaging their employees and customers. A special video and takeover by the Angry Birds gave ActNow additional momentum in the lead-up to the UN’s 2019 Climate Action Summit. A gamified mobile app by AWorld introduced in September 2020 further boosted engagement. A collaboration with Baobab Studios in December 2020 engaged users in an interactive journey. And the Climate Action Superheroes kids’ version of ActNow opened the campaign up to new audiences. Below are some past highlights from the campaign.


Food and Fashion challenge

poster Act Now
poster Act Now

Angry Birds

poster Angry birds

Elyx and ActNow.bot

poster Act Now
poster Act Now


Aidan Gallahger, Actor and UNEP Goodwill Ambassador

Famous chef Grace Ramirez talks about being sustainable in all parts of your life, and shares her tips on how to be climate conscious

Aidan Gallahger, Actor and UNEP Goodwill Ambassador

Actor and UNEP Goodwill Ambassador Aidan Gallagher talks about the importance of eating plant-based meals.

Sustainable Fashion Life Hacks! - with Marissa & Shanna

Marissa and Shanna, share their climate conscious tips like driving less and bringing your own tote bag – small actions that can make a big impact.

Naja Saade, fashion designer

Naja Saade, Lebanese fashion designer, works to upcycle and reinvent unused textiles to ensure his designs are zero-waste fashion.

Alec Baldwin, actor

Actor Alec Baldwin joins the ActNow movement to tell us how every choice matters.

Flower illustration

Contact us

If you are a company or organization that wants to get involved in the campaign, contact us at dgccampaigns@un.org with ACTNOW in all caps as the subject line.