The ActNow campaign was launched at the UN Climate Change Conference (COP 24) in December 2018, with a call from Sir David Attenborough in conjunction with the award-winning “People’s Seat” initiative.
The campaign has been embraced by influencers dedicated to climate action and sustainability, by leading chefs sharing sustainable recipes and hacks, and by companies engaging their employees and customers. Takeovers by the Angry Birds and Peter Rabbit, and a collaboration with Baobab Studios, gave ActNow additional momentum. A gamified mobile app by AWorld introduced in September 2020 further boosted engagement. And the Climate Action Superheroes kids’ version of ActNow opened the campaign up to new audiences. In July 2021, ActNow reached 3 million individual actions logged. Below are some past highlights from the campaign.
Food and Fashion challenge
Elyx and ActNow.bot
Grace Ramirez, chef
Famous chef Grace Ramirez talks about being sustainable in all parts of your life, and shares her tips on how to be climate conscious
Aidan Gallahger, Actor and UNEP Goodwill Ambassador
Actor and UNEP Goodwill Ambassador Aidan Gallagher talks about the importance of eating plant-based meals.
Sustainable Fashion Life Hacks! - with Marissa & Shanna
Marissa and Shanna, share their climate conscious tips like driving less and bringing your own tote bag – small actions that can make a big impact.
Naja Saade, fashion designer
Naja Saade, Lebanese fashion designer, works to upcycle and reinvent unused textiles to ensure his designs are zero-waste fashion.
Alec Baldwin, actor
Actor Alec Baldwin joins the ActNow movement to tell us how every choice matters.