Ready to raise your voice and take action for fairness, respect, and every child’s right to speak up and be heard? The Smurfs, together with ActNow and UNICEF, are here to help children, parents, caregivers, and communities turn children’s rights into reality and create a better world for all.
Whether it’s at the dinner table, in the classroom, or through policy change, you can speak up and act now to help shape a more inclusive world where every child feels seen, valued, and empowered to thrive. Even the smallest voices can make a big difference when we stand together. Download the app, join the challenge, and be part of a movement where every voice counts!
Empower children to empower the world!
There are many ways to turn everyday moments into opportunities to empower children and help build a brighter, more inclusive future.
Join the challenge: The power to create change is already inside all of us. We just have to act! Download the AWorld in Support of ActNow app and join the Smurfs challenge to see how even the smallest actions can add up to make a big difference.
Learn about children’s rights: When adults understand children’s rights, they can help protect them. Whether you are a parent, teacher, neighbor, or leader — the more you understand, the more you can do to make sure every child is heard and treated with dignity.
Make space & be their back-up: Children have the right to express their thoughts and feelings and to be taken seriously on issues that affect them, but sometimes they need help turning up the volume on their voice. Whether it is at home, at school, or out in the big wide forest, make space for children to speak up and be their supporter when they do.
Celebrate small but mighty voices: When a child speaks up about how they are feeling, to share an idea, or to stand up for someone, celebrate it! Simple affirmations like a high-five or “Smurf-tastic job!” can go a long way towards building confidence.
Explore other resources for empowering children to find their voice:
UNICEF Parenting
We all want what's best for our children, but being a parent isn't always easy. That's why UNICEF Parenting brings together some of the world’s leading experts to support you with helpful tips, insights and facts.
Children’s version of the Convention on the Rights of the Child
Learn about child rights through the child-friendly version of the Convention on the Rights of the Child. The Convention is an important agreement by countries who have promised to protect children’s rights. It explains who children are, all their rights, and the responsibilities of governments.
Let’s learn about rights!
Rights are a big concept to explain to a little one. To help them better understand their rights, watch this fun video together. Characters Viz, Leepa and their pet Zooko go on a treasure hunt for child rights – and your little one will have a great time joining along!
Climate Action Superhereos!
Climate change is a menace to our world. Our league of superheroes is taking action and they want YOU to join them!
Learning about the SDGs from an early age
Discover fun and engaging ways to learn about the Sustainable Development Goals (SDGs) and what you can do to take action to make them a reality.
Teach the UN
Find numerous teaching resources on a range of topics from UN history to peace and security and human rights to the SDGs!
