Partnerships 2017-11-17T21:46:37+00:00

The United Nations collaborate with creative agencies, the entertainment industry, media organizations and businesses who are committed to achieving the sustainable development goals. Here are few of our successful partnerships.

SDG Media Zone

The United Nations in collaboration with the UN Foundation and Pvblic Foundation, organizes SDG Media Zones at high-level events to engage people all over the world in the important conversations happening around the SDGs.

The #SDGLive format of interviews, panel discussions and other digital content, seeks to create, connect, and highlight the initiatives that the global community are working on to achieve the Sustainable Development Goals. Bringing together well-known personalities and Member States as well as content creators, influencers and media partners, the SDG Media Zone provides a dynamic space to strengthen the commitment of the international community in support of the 2030 Agenda.

SDGs in Action app

Screen Shot 2017-04-30 at 23.55.10

GSMA, which represents the interests of nearly 800 mobile operators worldwide, and Project Everyone, a non-profit global campaign to spread the messaging of the SDGs, collaborated with the United Nations to develop the SDGs in Action app, now available in the six official UN languages.

The app provides detailed information on the goals, videos, key facts and figures, and the latest sustainable development news around the world. The app also allows the user to create their own action that support the goals, and invite other users to join.

Common Ground

Photo: Secretary-General Ban Ki-moon delivers keynote address at

In June 2016, former UNSG Mr. Ban Ki-moon launched the Common Ground Initiative at the Cannes Lions International Festival of Creativity in France, bringing together six of the world’s largest communications companies – Dentsu, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP – who have agreed to lend their expertise in support of the 2030 Agenda for Sustainable Development. Each of the six companies focuses on an issue under the SDGs – zero hunger, health, education, gender, water and sanitation and climate.

A new advertising agency, Weiden + Kennedy, recently joined to focus on the migrant and refugee crisis, in particular to lend its support for the Secretary-General’s Together campaign.

Angry Birds


The Angry Birds campaign was developed in partnership with Sony Pictures Entertainment, the UN Development Programme and UN Foundation to coincide with the International Day of Happiness in March 2017.  It asked the general public across the world to make the Angry Birds, a globally renowned game on mobile phones, happy by taking actions on climate change and sharing their photos and commitments on social media platforms using the common hashtag #AngryBirdsHappyPlanet.

Small Smurfs Big Goals

Image: Smurfs and SDGs campaign poster

United Nations, UNICEF, and the United Nations Foundation partnered with Sony Pictures Animation to encourage children, young people and adults to make the world happier, more peaceful, equitable and healthy.

The “Small Smurfs Big Goals” campaign is designed to encourage everyone to learn about and support the 17 Sustainable Development Goals.