SDG Media Zone
The United Nations, in collaboration with the UN Foundation and Pvblic Foundation, organizes SDG Media Zones at high-level events to engage people all over the world in the important conversations happening around the SDGs.
The #SDGLive format of interviews, panel discussions and other digital content, seeks to create, connect, and highlight the initiatives that the global community are working on to achieve the Sustainable Development Goals. Bringing together well-known personalities and Member States as well as content creators, influencers and media partners, the SDG Media Zone provides a dynamic space to strengthen the commitment of the international community in support of the 2030 Agenda.
GSMA, which represents the interests of nearly 800 mobile operators worldwide, and Project Everyone, a non-profit global campaign to spread the messaging of the SDGs, collaborated with the United Nations to develop the SDGs in Action app, now available in the six official UN languages.
The app provides detailed information on the goals, videos, key facts and figures, and the latest sustainable development news around the world. The app also allows the user to create their own action that support the goals, and invite other users to join.
In June 2016, former UNSG Mr. Ban Ki-moon launched the Common Ground Initiative at the Cannes Lions International Festival of Creativity in France, bringing together six of the world’s largest communications companies – Dentsu, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP – who have agreed to lend their expertise in support of the 2030 Agenda for Sustainable Development. Each of the six companies focuses on an issue under the SDGs – zero hunger, health, education, gender, water and sanitation and climate.
A new advertising agency, Wieden + Kennedy, recently joined to focus on the migrant and refugee crisis, in particular to lend its support for the Secretary-General’s Together campaign.
In 2018, a campaign called Litte by Little launched with an aim to create a movement among Gen Z to support the SDGs via social media videos and the hashtag #littlexlittle.
The United Nations partners and collaborates with creative industries such as Sony Pictures Entertainment and Mattel, to promote the Sustainable Development Goals to a wide audience in countries all around the world.
With a focus on youth, campaigns like Thomas the Tank Engine, #AngryBirdsHappyPlanet coinciding with the International Day of Happiness; and Small Smurfs Big Goals, millions of people have learned and engaged with the Goals in a way that is informative and fun.
The European Union (EU) and the United Nations (UN) has embarked on a new, global, multi-year initiative focused on eliminating all forms of violence against women and girls (VAWG) – the Spotlight Initiative.
The Initiative is so named as it brings focused attention to this issue, moving it into the spotlight and placing it at the centre of efforts to achieve gender equality and women’s empowerment, in line with the 2030 Agenda for Sustainable Development. It will respond to all forms of VAWG, with a particular focus on domestic and family violence, sexual and gender-based violence and harmful practices, femicide, trafficking in human beings and sexual and economic (labour) exploitation.