In June 2016, former UNSG Mr. Ban Ki-moon launched the Common Ground Initiative at the Cannes Lions International Festival of Creativity in France, bringing together six of the world’s largest communications companies – Dentsu, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP – who have agreed to lend their expertise in support of the 2030 Agenda for Sustainable Development. Each of the six companies focuses on an issue under the SDGs – zero hunger, health, education, gender, water and sanitation and climate.
A new advertising agency, Wieden + Kennedy, recently joined to focus on the migrant and refugee crisis, in particular to lend its support for the Secretary-General’s Together campaign.
In 2018, a campaign called Litte by Little launched with an aim to create a movement among Gen Z to support the SDGs via social media videos and the hashtag #littlexlittle.
An ActNow.bot, a fully interactive and responsive chat bot, was launched in December 2018. Initially on the UN’s Facebook Messenger, the campaign expanded to a website in six languages, with various mini-campaigns and activations. The bot suggests everyday actions that can be taken to reduce your carbon footprint.