Sport has the power to align our passion, energy and enthusiasm around a collective cause. And that is precisely when hope can be nurtured and trust can be regained. It is in our collective interest to harness the tremendous power of sport to help build a better and more sustainable future for all."
- UN Deputy Secretary-General Amina J. Mohammed
Sport and Sustainable Development
Sport has proven to be a cost-effective and flexible tool in promoting peace and development objectives. In the 2030 Agenda for Sustainable Development sport’s role for social progress is further acknowledged: "Sport is also an important enabler of sustainable development. We recognize the growing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and social inclusion objectives."
“Youth, Sport & Climate”
At last September’s Driving Ambition Pre-COP Summit, which convened hundreds of young climate leaders from around the world to put forward ideas and concrete proposals on some of the most pressing issues on the climate agenda, the delegates formally recognized the power of sport to “inspire societal change” and “contribute to climate change awareness while avoiding greenhouse gas emissions” in their Youth4Climate Manifesto. This youth-led opening of Pre-COP26 was co-organized by Connect4Climate, a World Bank Group partnership program committed to building an intersectional climate movement. Connect4Climate has long harnessed the unifying power of athletics through its Sport4Climate activities and last year teamed up with the British educational organization D&AD to put on a “Cheer on the Planet” advertising brief competition, which invited young creatives to develop unique #Sport4Climate marketing campaigns aimed at catalyzing on-the-ground climate action for sports fans in particular and among communities around the world. From reusable cups and resurrected nets to striking visualizations of the links between climate and sport, the winning pitches employed a host of different approaches to powerfully make their points!
See all the finalist’s #Sport4Climate pitches: Here
Read the Youth4Climate: Driving Ambition manifesto: Here
International days and weeks are occasions to educate the public on issues of concern, to mobilize political will and resources to address global problems, and to celebrate and reinforce achievements of humanity. The existence of international days predates the establishment of the United Nations, but the UN has embraced them as a powerful advocacy tool. We also mark other UN observances.