
1. Seed, soil and knowledge
The journey begins with seed, soil and water—and with farmers whose knowledge has been shaped by generations of experience.
Coffee productivity and quality depend on local growing conditions, healthy ecosystems and sound farming practices. Producers must navigate changing rainfall and temperatures, pests and plant diseases, soil degradation and rising production costs.
Sustainable production begins by placing farmers’ knowledge and livelihoods—and the health of local ecosystems—at the centre of decision-making.




