Title: Small Smurfs Big Goals Campaign

Date: February 2017

Venue: General Assembly Hall, United Nations Headquarters New York 


Ki-moon Ban, Former UN Secretary General 

Demi Lovato, Actress and singer

Joe Manganiello, Actor 

Mandy Patinkin, Actor

Event Summary:

The #SmallSmurfsBigGoals campaign was launched in February 2017 to encourage the general public to learn about and take action on the 17 Sustainable Development Goals. A collaboration between the UN and Sony Pictures Entertainment, the campaign used public service announcement videos and social media messages featuring the Smurfs to reach out to fans worldwide and urge them to do their part to end extreme poverty, protect the planet, and promote a peaceful and just world. The campaign culminated on the International Day of Happiness, celebrated on 20 March each year. In a special blue carpet presentation at the UN General Assembly Hall, the stars of the movie – Demi Lovato, who voices Smurfette, Joe Manganiello who is Hefty and Mandy Patinkin or Papa Smurf – honoured three young students promoting the SDGs in their communities with a symbolic key to the Smurfs Village in recognition of their work. 

CCOI's Role: 

CCOI participated in the logistical planning of the event. 

Related UN Issues:

Sustainable Development Goals

News Coverage:

[UN News] Smurfs teams up with United Nations in 2017 for a happier, more peaceful and equitable world