On 18 March 2016, the Secretary-General of the United Nations designated Red, the Angry Bird, as the Honorary Ambassador for Green on the occasion of the International Day of Happiness. The honour was bestowed as part of an online and social media campaign to mobilize the general public to make the Angry Birds happy by taking action on climate change.
Leading up to the signing ceremony for the Paris Agreement on climate change at the United Nations on 22 April 2016, the hashtag #AngryBirdsHappyPlanet was used to encourage actions such as conserving water, recycling, taking public transportation and turning off lights.
Red also went on tour to raise awareness around the world of the importance of addressing climate change to create a safer, more sustainable and happier future for all.
The United Nations General Assembly proclaimed 20 March as the International Day of Happiness in 2012 in recognition of the relevance of happiness and well-being as universal goals and aspirations in the lives of human beings around the world, and the importance of their recognition in public policy objectives.
2016