Football comes together for the SDGs
Football for the Goals (FFTG) is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of the SDGs.
What is Football for the Goals?
Launched in July 2022, Football for the Goals (FFTG) encourages the global football community (confederations, federations, clubs, players, fans, and others participating in the football ecosystem) to use its own visibility and outreach power via its tournaments, its players, corporate brand exposure, media rights holders and fan communities to raise the profile of the Sustainable Development Goals (SDGs) through amplification and advocacy.
Members commit to the principles of sustainable development and to mainstreaming sustainable practices throughout their businesses and activities.
Since its launch, this initiative keeps inspiring and guiding the world of football to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.
Read the press release to learn more
Why Football?
The United Nations recognizes the powerful voice football carries in the global community and the role football can play in raising awareness for the Sustainable Development Goals through the popularity of the game. Not only is football the most popular sport in the world, it is also the most accessible.
The FFTG Members
Members of Football for the Goals commit to the following principles across their business practices and in their advocacy with stakeholders, as well as media and commercial partners and sponsors:
- Sustainability policies and practices
- The implementation and advocacy for the SDGs
- A human rights-based approach, including in addressing issues of discrimination and avoiding discriminatory practices
- Equality and equity, including gender
- Climate action
Members of Football for the Goals may not only aspire to develop sustainable practices, but may also act as champions of the SDGs during the Decade of Action (2020-2030).
Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.
Discover who is a FFTG member today by visiting our Members page
Become a Member
If you are interested in joining Football for the Goals, please submit this application form for consideration. Further details on the process can be found on the form.
FAQ
For more details and information about how to become a member, along with criteria and limitations, please visit our Frequently Asked Questions page.
Show your support
Join footballers and advocates Pernille Harder, Kenza Dali, Javier Zanetti and many others in supporting Football for the Goals (FFTG) by sharing on social media our promotional content and using the hashtag #FootballForTheGoals.
Join the conversation today and discover who else is a FFTG supporter!
Before using any FFTG material, please read our branding guidelines.
More resources
In the Press
Other related links
In the Spotlight
Watch the launch of Football for the Goals
On 6 July 2022, Football for the Goals (FFTG) launched with a conversation featuring UN Deputy Secretary-General Amina J. Mohammed and UEFA President Aleksander Čeferin, hosted by UN Under-Secretary-General for Global Communications Melissa Fleming.
Watch the full launch event
World Football Day
To celebrate the 100th anniversary of the first international football tournament in history, which took place on May 25 1924, the UN General Assembly has proclamed May 25 as World Football Day.
Discover the new FFTG Q&A video series
In this episode of our new FFTG Q&A video series, we sit down with Jason Roberts, Chief Development Officer of Concacaf to explore the organization's commitment to the Football for the Goals initiative.