Infectious disease control was at the top of the agenda during the sixty-third session of the World Health Assembly, which took place in May 2010 in Geneva. With much attention given to progress towards achieving the health-related Millennium Development Goals, polio eradication, the implementation of the International Health Regulations, the regulation of counterfeit drugs, and influenza preparedness, there was little time to discuss one of the largest killers: non-communicable or chronic diseases.