Maher Nasser is Assistant Secretary-General and Commissioner-General of the United Nations at Expo 2025 in Osaka, Kansai, Japan; and Director, Outreach Division, United Nations Department of Global Communications.

The Power of Voice to Inspire Change

A view of pamphlets during the event “International Day of Sport for Development and Peace 2023: Scoring for People and the Planet”. Credit: UN Photo/Mark Garten
Maher Nasser (centre) with participants in the South Asian Media and Cultural Studies Conference, held at Florida State University (FSU), Tallahassee, Florida, 30-31 January 2025. Credit: Sophia Ferraro/FSU

Stories and narratives matter, which is why they have been an important part of the communications strategy at the United Nations.