Organized in partnership with the NGO/DPI Executive Committee, Communications Sub-Committee
Date: Thursday, 14 December 2017
Morning Discussion: 10 a.m. - 1 p.m.
Afternoon Workshop: 3 - 5 p.m.
Location: Conference Room 12, UNHQ, New York
Resources:
Webcast: Morning Session
Facebook Live: Interactive Afternoon Session
EPIC PR - Workshop materials
Programme
Pre-workshop Survey
Workshop Feedback Survey
Only a Few NGOs Know How to Implement a Social Media Strategy That Works: Be One of Them!
Join us for a workshop featuring a morning session that discusses social media as an integral component of how NGOs communicate their value, their mission, and their support of the UN’s Sustainable Development Goals and a “hands on” afternoon session designed to help NGOs as they contemplate creating their plan! Those who register for this briefing by Saturday, 9 December will be provided with a set of questions that they may wish to think about prior to our meeting on Thursday, 14 December.
This briefing will feature a morning session that discusses social media as an integral component of how NGOs communicate their value, their mission, and their support of the UN’s Sustainable Development Goals. This workshop will provide information for NGOs who wish to engage their members and constituencies through digital platforms such as social media.
We will look at examples that work, as well as challenges that are faced by NGOs of all sizes. You will learn how to craft effective messages that reach your intended audiences. Attendees at the morning session will leave with at least five tips that they can apply to their organization’s social media strategy.
In addition, there will be a “hands on” afternoon session designed to help NGOs to start creating their plan! During this session, we will explore your organization’s approach to digital communications with the objective of improving and enhancing the connections you make with those who impact your work and those who you represent.
The afternoon session will provide NGOs with an additional five key pieces of advice that will help them enhance their communications effectiveness with constituencies, members, and policy decision-makers.
In the effort to tailor the training session to better meet your needs, we invite you to participate in a short survey to get a better understanding about your NGO’s Communications resources and strategy. To complete the survey, please follow the link https://goo.gl/forms/RONBmbwHi1dOLaLi1
Schedule
Morning Session: 10 a.m. – 1 p.m.
Topics
- The importance of NGO social media communications
- Knowledge of your target audience
- How to use influence to get others to share, like and engage with your content
- Methods of communicating with key constituencies
- What works for small, medium, and large organizations
- Common pain points for an NGO’s communications professionals
- Communication disasters and how to avoid common errors
- How to find, nurture and follow-up with your audience
- Creating your strategy to build your digital communication efforts
Afternoon session - Design your plan: 3 – 5 p.m.
Those who attend the afternoon session will engage in an interactive experience by discussing their own NGO’s digital communications. Attendees will be provided with five key pieces of information that will assist them in creating their strategic communications plan relative to digital and social media.
Attendees should have some ideas or examples in mind of what they hope to achieve through a digital communications strategy. We will discuss some common scenarios, their challenges, and possible solutions. In addition, you will learn about communications challenges faced by for profit organizations that are applicable to NGOs.
Presenters:
Adele Cehrs, founder and CEO of Epic PR Group and author of Spike Your Brand ROI, has more than 20 years' experience in the PR and marketing industry. She is a regular contributor to Inc Magazine and the Wall Street Journal. Cehrs has served as a strategist, corporate counsel, and crisis-management adviser for clients such as Yum Brands, Johnson & Johnson, Lockheed Martin, Verizon, and Georgetown Cupcake. Before starting her own company, she was an executive at top PR firms on Madison Avenue and K Street. She served as a spokesperson for companies such as DuPont, 1-800-Flowers, and DirecTV. She has media-trained numerous CEOs and spoken at hundreds of events.
Karin Orantes has been working for the United Nations since 2007, when she joined the UN Office in Vienna as a tour guide. Since then she has held a variety of posts in Vienna, New York, and Santiago. She currently works as Public Information Officer on the UN’s social media team in New York, managing UN social media presences on Twitter, Facebook, LinkedIn and Instagram as well as providing social media training and guidance to UN system entities and Member States and coordinating broader UN System social media initiatives. Prior to her career with the UN, Karin worked as a high school teacher in Vienna, Austria. She holds a Master’s degree in English, Spanish and geography from the University of Vienna.
Richard Yep, CAE, FASAE is the Chief Executive Officer of the American Counseling Association, an organization with more than 54,000 members representing professional counselors who work in education, private practice, and community mental health agencies. Rich has worked for ACA for 30 years, the past 19 as the Association’s CEO. Rich has presented on various issues impacting NGOs and other not-for-profit organizations relative to public policy advocacy, communications, and leadership development. Rich is a member of the NGO/DPI Executive Committee and he chairs the Communications Subcommittee. He resides just outside of Washington, DC where he has been able to observe the opportunities, challenges, and benefits of those using social media.
