The Smurfs and Paramount Pictures have teamed up with the UN’s ActNow campaign and UNICEF on a global digital social impact campaign, which launched on 27 June 2025. The campaign encourages people, especially children, to Speak Up to empower themselves and others and to create a blueprint for a better world.
The campaign features a talent-driven Public Service Announcement (PSA) videos, starring the beloved Smurfs characters and the celebrated actors who voice them, including Rihanna, Hannah Waddingham, Billie Lourd & Amy Sedaris. The actors issue a Call-to-Action in the PSA driving viewers to a special ‘Speak Up’ section of the website of ActNow, the UN’s campaign to inspire people to act for the Sustainable Development Goals (SDGs). To date, more than 26 million individual actions have been recorded in ActNow.
The campaign highlights the right of everyone - every child - to be treated fairly, and that everyone has a right to speak up and be heard. Our voices matter. We are loudest when we speak together.