23 January 2015 – At the World Economic Forum in Davos, Switzerland, today, UN Women, the United Nations entity dedicated to achieving women’s empowerment and gender equality, unveiled a new initiative to galvanize the support of global leaders to bring an end to the persisting inequalities faced by women and girls around the world.
At a press conference in the Swiss city, UN Women Global Goodwill Ambassador Emma Watson, who launched the HeForShe campaign in September, said this next phase,HeForShe IMPACT 10X10X10, will focus on engaging governments, businesses and universities to make concrete commitments to advance women’s empowerment.
“Women share this planet 50/50 and they are underrepresented, their potential astonishingly untapped. We are very excited to be launching IMPACT 10x10x10 to bring the HeForShe into the next phase,” said Ms.Watson alongside UN Secretary-GeneralBan Ki-moon, Executive Director of UN Women Phumzile Mlambo-Ngcuka, as well as several political and business leaders.
In the months following the kick-off of the initiative in September, several Heads of State, along with celebrities and thousands of men from around the world have committed to be champions for the HeForShe campaign. Ms. Watson said: “Everyone from Desmond Tutu to Prince Harry to Hillary Clinton and Yoko Ono has issued their support.”
Best known for playing the leading role of ‘Hermione Granger’ in Harry Potter saga, Ms. Watson said: “I’ve had my breath taken away when a fan told me that since watching my speech