Programme

 

Monday, 12 December

Introduction

 

All day                         Arrivals

Hotel check-in, etc

 

10am onwards             Visit UNHQ    Contact: Ms. Pinky Prat-Mendoza (tel: 1-212-963-2910)

                                    Individual appointments

10:00-15:00                   Collection of DSA checks at American Express (Location: S-2008)

15:00-17:00                   StratCom (Quickplace) individual ˝ hour training sessions (optional)

Sign-up required (Location L-270)

16:00-17:00                   Tour of UN Headquarters (optional) Meet in Public Lobby

 

17:00-18:00                   Introductory session 

Room S-1027                Moderator: Susan Markham, Director, Strategic Communications Division

 

18:00-19:00                   Ice-breaker      

Room S-941                           

 

 

Tuesday, 13 December

Conference Room 6

 

Challenges and Priorities

 

 

 

08:30–09:00                Late arrivals registration and issuance of Security Passes

                                   

09:00                          Opening

                                    Shashi Tharoor, USG for Communications and Public Information

 

09:15–10:30                How is the UN perceived? 

Moderators:  Shashi Tharoor and Edward Mortimer, Director of Communications, EOSG

Panel: Marie Heuze, Geneva; Sudeshan Reddy, Pretoria;  Valeri Tkatchouk, Yerevan;  Juan Miguel Diez, Mexico City; Nejib Friji, Beirut;  Anne Nsang, Yaounde; Margaret Hanley, Bangkok; David Smith, Washington.

 

Panel discussion on taking stock of where we are to plan for the year ahead

 

 

10:30-10:45                   Tea/Coffee Break

 

 

Rising to new challenges

Presentations by senior officials followed by Q&A

Moderator: USG Tharoor

 

10:45–11:10                Ethics in the United Nations

                                    Christopher B. Burnham, USG for Management

                                    First respondent: Dawn Johnston-Britton, Port of Spain

 

11:15-11:40                Preventing conflict and building peace

Ibrahim Gambari, USG for Political Affairs

                                    First respondent: Toussaint Kongo-Doudou, Dakar

 

11:45-12:15                Management Reform

Louise Frechette, Deputy Secretary-General

                                    First respondent: Jose Maria Amarilla, Asuncion

 

12:30- 13:00               Peacekeeping

                                    Jane Holl Lute, ASG for Mission Support, Department of Peacekeeping Operations

                                    First respondent: Carlos dos Santos, Rio de Janiero  

 

13:00-14:30                Lunch break

                                    Optional 1/2 hour Stratcom training session

 

14:30-14:55                Development

Jose Antonio Ocampo, USG for Economic and Social Affairs

                                    First respondent: Eshila Maravanyika, Dar es Salaam

 

15:00-15:25                Response to Humanitarian Emergencies

                                    Margareta Wahlstrom, ASG Humanitarian Affairs

                                    First respondent: Tetsuo Ohno, Islamabad

                                               

15:30-16:00                Human Rights

                                    Craig Mokhiber, Deputy Director, OHCHR, New York

                                    First respondent: Abdullah Mbamba, Jakarta

 

16:00-16:15                   Tea/Coffee Break

 

16:15-17:00                Creating regional synergies

                                    Moderator: Susan Markham

                                   

                                    Review of issues to identify regional communications priorities for 2006.

 

17:00-18:00                Identifying communications priorities

Moderators:Shashi Tharoor and Edward Mortimer

 

Presentation and discussion of communications priorities. 

                                   

18:00-18:30                Optional ˝ hour Stratcom training session

 

 

 

 

Wednesday, 14 December

Conference Room 6

 

Strategies and Tactics

 

 

 

09:00-13:00                Strategic Branding

                                    Moderator: Susan Markham

                                    Facilitators: Rachel Simmons and Lisa Marchese (external consultants)

 

An interactive session to explore how strategic communications can contribute to building a cohesive, credible and relevant UN brand

 

 

13:00–14:10                   Lunch break

 

 

14:15-15:25                The UN Communications Group and the UN Country Team    

                                    Moderator: USG Tharoor

                                    Panel: David Morrison, Director of Communications, UNDP; World Bank (tbc)

 

                                    How to foster more effective strategic communications at the country level

 

 

                                    Working with the media

                                    Moderator: Manoel de Almeida e Silva, Chief, Communications Campaigns Service

 

15:30 – 16:30              Pitching the UN story

Panel: Nasra Hassan, Vienna; Maria Costa Pinto, Buenos Aires; Afsane Bassir-Pour, Brussels; Shalini Dewan, New Delhi

 

Panel discussion on how to get better media coverage of UN priorities at the national level

 

 

16:35 – 18:00              Impact of the Media

Panel: Roy Laishley, NMD; Alexandre Gorelik, Moscow; Sunil Narula, Tehran; Juan Carlos Brandt, Sydney

 

Panel discussion on the importance of media monitoring and analysis in strategic communications  

 

 

 

 

 

Thursday, 15 December

Conference Room 6

 

Toolbox

 

 

 

                                    The HQ Toolbox: New Services and Resources

                                    Moderator: Susan Markham

 

09:00-09:45                Outreach - a tour d’horizon

Raymond Sommereyns, Director, Outreach Division

 

Presentation on Civil Society Services including educational outreach, Cyberschoolbus, Non-Governmental organizations, and Messengers of Peace programmes; UN Publications Sales and Marketing; Library Services; the Depository Libraries programme

 

9:45-10:15                  Spokesmanship

                                    Stephane Dujarric, Spokesman for the Secretary-General;

                                    Marie Okabe, Deputy Spokesman for the Secretary-General

                                   

Q&A with the Spokesman and Deputy Spokesman

 

10:15-11:30                Serving the world’s media

Roy Laishley, Deputy Director, News and Media Division, and Chief of the Internet Service; Shirley Brownell, Chief of the Press Service; Susan Farkas, Chief of Radio and TV

 

Presentation and discussion on the use of new media products and services  

 

11:30-11:45                   Tea/Coffee Break

 

11:45-12:15                Using internal communications strategically

Nathalie Leroy, Chief of Knowledge Sharing, Dag Hammarskjold Library, Outreach Division

 

Interactive discussion on using iSeek and StratCom the new internal communications tools

 

12:15- 13:00               “Why it’s Not Business as Usual”

Mark Malloch Brown, Chief of Staff

                                    First respondent: Maher Nasser, Cairo

 

                                   

13:00-14:00                Lunch break

                                    Optional ˝ hour Stratcom training session

 

 14:00-15:15               Supporting peacekeeping and humanitarian operations       

                                    Facilitator: Susan Manuel, Chief, Peace and Security Section

Panel: Margaret Novicki, Accra; Eric Falt, Nairobi

                                   

Presentation and discussion on how to leverage the communications value of peacekeeping operations and humanitarian emergencies.

                                   

15:15-15:30                Tea/Coffee Break

 

15:30-16:15                After the Summit: finding inspiration and motivation

Moderator: USG Tharoor

A conversation with Jan Eliasson, President of the General Assembly

                                    First respondent:  Nasser Ega-Musa

                                   

16:15-17:15                Conclusions, Recommendations and Evaluation

Moderator: USG Tharoor

 

18:00 – 19:00              Coupe de Champagne    

                                    Private Dining Room no. 6 (4th floor)

 

 

 

 

Friday, 16 December

Conference Room 8

 

Managing in the Field

 

 

 

09:00-10:30                Management of UNICs

                                    Moderator: Lyutha Al-Mughairy, Chief, Information Centres Service

 

Interactive discussion on new ways of addressing staff-management issues, reporting procedures, budgetary and financial requirements, training, fund-raising and related issues.

 

 

 

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                                                                                                            13Dec/rev13/ 8:30am