{"id":67389,"date":"2019-06-24T19:03:00","date_gmt":"2019-06-24T23:03:00","guid":{"rendered":"https:\/\/www.un.org\/sustainabledevelopment\/?p=67389"},"modified":"2019-06-25T18:17:29","modified_gmt":"2019-06-25T22:17:29","slug":"un-campaign-award-cannes","status":"publish","type":"post","link":"https:\/\/www.un.org\/sustainabledevelopment\/blog\/2019\/06\/un-campaign-award-cannes\/","title":{"rendered":"United Nations Campaign \u2018The People\u2019s Seat\u2019 Wins Prestigious Award At Cannes"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\" id=\"newslead\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>The United Nations climate campaign \u2018<strong>The People\u2019s Seat\u2019<\/strong> received the gold award for PR at the <em>Cannes Lions Awards<\/em> on 19 June.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>Sir David Attenborough launched the climate action campaign in December 2018, inviting people to share their thoughts on climate change. Thousands of influencers from around the world joined the campaign by inviting their social media followers to use the hashtag\u00a0<strong>#TakeYourSeat<\/strong>\u00a0to gather people\u2019s experiences and opinions, and with a reach of 1.3 billion, the jury commended the campaigns innovative approach to raise climate awareness.<\/p>\n<p>The award was given to Grey London advertising agency, a member of the United Nations\u2019 <a href=\"http:\/\/www.globalcommonground.com\/\">Common Ground<\/a> initiative, and <a href=\"https:\/\/unfccc.int\/\">UNFCCC<\/a>, beating some 80 entries from all over the world that were <a href=\"https:\/\/www.lovethework.com\/awards\/sustainable-development-goals-lions?year=2019&amp;awards%5b%5d=shortlisted\">shortlisted<\/a> in the Sustainable Development Goals category.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"The People&#039;s Seat: Speak up on climate change #TakeYourSeat\" width=\"1350\" height=\"759\" src=\"https:\/\/www.youtube.com\/embed\/Xjm1NecFGDY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><strong>ActNow chatbot<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-63189 size-medium\" src=\"https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-200x113.jpg 200w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-300x169.jpg 300w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-400x225.jpg 400w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-600x338.jpg 600w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-768x432.jpg 768w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-800x450.jpg 800w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-1024x576.jpg 1024w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy-1200x675.jpg 1200w, https:\/\/www.un.org\/sustainabledevelopment\/wp-content\/uploads\/2019\/04\/Act-Now-_-Youth-Forum-copy.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Another large component of the campaign is the interactive <a href=\"http:\/\/un.org\/actnow\">ActNow chatbot<\/a> that recommends daily actions for people to reduce their carbon footprints \u2013 like traveling more sustainably, saving energy or eating less meat. By registering and sharing their actions, people send a message that individuals want climate action and are willing to take it. ActNow highlights the impact that collective action can have at this critical moment in our planet\u2019s history. The more people act, the bigger the impact.<\/p>\n<p>The campaign is ongoing and recently launched a sustainable food challenge that invites people around the world to make their individual contribution to sustainable food consumption and to share their recipes online.<\/p>\n<h2><strong>Climate Action Summit<\/strong><\/h2>\n<p>On 23 September 2019, the United Nations Secretary-General will convene a <a href=\"https:\/\/www.un.org\/en\/climatechange\/un-climate-summit-2019.shtml\">Climate Action Summit<\/a> in New York, and is calling on world leaders to come with concrete, realistic plans to enhance their nationally determined contributions by 2020, in line with reducing greenhouse gas emissions by 45 per cent over the next decade, and to net zero emissions by 2050.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The United Nations climate campaign \u2018The People\u2019s Seat\u2019 received the gold award for PR in the category Sustainable Development Goals Lions on 19 June.<\/p>\n","protected":false},"author":230,"featured_media":67392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7511,20,4],"tags":[],"class_list":["post-67389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-climate-change","category-news"],"_links":{"self":[{"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/posts\/67389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/comments?post=67389"}],"version-history":[{"count":0,"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/posts\/67389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/media\/67392"}],"wp:attachment":[{"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/media?parent=67389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/categories?post=67389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.un.org\/sustainabledevelopment\/wp-json\/wp\/v2\/tags?post=67389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}