The SDG Advocates held their annual meeting with the UN Secretary-General on 23 September 2018. The Advocates are appointed by the Secretary-General, and he takes special interest in their work for the SDGs. The Secretary-General and the Advocates discussed how to address current challenges to the completion of the SDGs, reviewed the successes and lessons learned from activities undertaken in the past three years to advance the 2030 Agenda, and considered strategies to accelerate action and scale-up ambition.