Today, an all-African ‘first’ will explode onto the music scene and into the charts. The hit song and video, titled ”Tell Everybody”, features some of the continent’s biggest stars, including Mafikizolo (South Africa), Yemi Alade (Nigeria) and Diamond (Tanzania).
Written, recorded, produced and released by Africans for Africans, the song attempts to ignite the political passions of young people to hold their leaders to account in meeting the United Nations Sustainable Development Goals: to end extreme poverty, fight inequality and tackle climate change by 2030.
Tell Everybody is Africa’s contribution to the ambitious global initiative to get the UN’s Sustainable Development Goals (SDGs) to everyone on the planet within 7 days of being adopted by all the world’s leaders on 25 September.
The song will be released by Universal Music for download on iTunes and Apple Music. Both Universal Music and iTunes, alongside the artists and producers have waived their royalties and all proceeds will be donated to charity.
Nobel peace prize nominee and Africa’s ambassador for the Global Goals campaign, Victor Ochen said: “The song is a triumph! Not only to your ears but your mind too. I hope this song activates young people to start challenging their governments to deliver these goals, starting today!”
To capture the voice of Africa’s youth, award-winning producers Cobhams Asuquo (Nigeria), David King David Muthami, from Kenya, and Ellputo, from Mozambique, decided to crowdsource two verses (one in French and one in English) using a competition, “Add Your Voice/Add Your Verse”.
During the two-week competition, 5,712 people from 24 African countries submitted lyrics via their mobile phones. The winners received a $500 prize each and a songwriting credit on the track.
Cobhams Asuquo said, “We decided to let the young voices of Africa be heard in this song. Not only did we love the winning verses but all the entries informed the vision, lyrics and sound of the song. The African youth are powerhouses in their own right and collectively they can make change happen.”
“As artists we have the opportunity to reach so many people, and an obligation to give them more than music, more than entertainment but to educate and empower them as well. This is our gift and our privilege,” said Mafikizolo’s Theo Kgosinkwe and Nhlanhla Nciza