Comprehensive Plan Addresses All Products; Reaffirms Sustainable Sourcing Priorities
The pledge encompasses all the company’s products and focuses on beef, fiber-based packaging, coffee, palm oil, and poultry – for which the company will begin developing specific time-bound sourcing targets in 2015.
“Making this pledge is the right thing to do for our company, the planet and the communities in which our supply chain operates. We’re excited to continue collaborating with our supplier partners to achieve our goals,” said Francesca DeBiase, senior vice president of McDonald’s Worldwide Supply Chain and Sustainability.
McDonald’s commitment aligns with the company’s endorsement of the New York Declaration on Forests, adopted at the Climate Summit in September, which calls for global companies and organizations to “do their part” in an effort to end natural forest loss by 2030.
According to World Wildlife Fund (WWF), deforestation creates far-reaching challenges and implications for future generations due to loss of biodiversity and contributions to climate change, and accounts for 15-20 per cent of global greenhouse gas emissions – underscoring the urgent need to address the issue. WWF helped advise McDonald’s on the deforestation commitment.
“We commend McDonald’s plans to combat deforestation across their full range of commodities. This will lead to real conservation impacts on the ground, and we hope that this commitment will inspire other companies to take action,” said David McLaughlin, WWF’s vice president of sustainable food. “This commitment is bolstered by McDonald’s ongoing sustainability work with the beef industry and the company’s participation in WWF’s Global Forest & Trade Network. Expanding monitoring and compliance efforts by McDonald’s and their suppliers will be critical to ensuring the success of this important initiative.”