'Score the Goals' Comic Book

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 Additional languages will be made available in the near future.


Mobile Apps

App for Windows Phone 7

'Score The Goals: Teaming Up to Achieve the Millennium Development Goals' is available for download for free through the Windows Phone Marketplace.


App for iPhone and iPad

A free app for iPhone and Ipad is also available on iTunes in English, French, Spanish, Chinese, German, and Korean.


With only four years until the 2015 deadline for achieving the Millennium Development Goals (MDGs), the challenge remains to make children fully aware of them and of the important role they can play in achieving them. Sport stars – and football players in particular – often act as role models and, as such, can be of great added value to the UN and their partners, when disseminating key messages and values.

Score the Goals - Teaming Up to Achieve the Millennium Development Goals’ is a 32-page educational comic book featuring 10 football UN Goodwill Ambassadors who become shipwrecked on an island on their way to playing an ‘all-star’ charity football game.

Whilst on the island, the team has to tackle the eight MDGs along their journey towards being rescued. The comic book is primarily aimed at 8-14 year old children and provides a fun interactive way to help them understand, familiarize and reflect about the MDGs as well as inviting them to take action through several activities provided in the adjoining educational guide.

The book was launched on 24 January 2011 at the UN in Geneva by Spanish and Real Madrid goalkeeper Iker Casillasand the UN Secretary-General’s Special Adviser on Sport for Development and Peace, Mr. Wilfried Lemke (see press release here).


The 10 football players who have lent their name and face to the project, and who feature in the comic book are:

Emmanuel Adebayor, UNAIDS Goodwill Ambassador

Roberto Baggio, FAO Goodwill Ambassador

Michael Ballack, UNAIDS Goodwill Ambassador

Iker Casillas, UNDP Goodwill Ambassador

Didier Drogba, UNDP Goodwill Ambassador

Luis Figo, Stop TB Partnership Goodwill Ambassador

Raúl, FAO Goodwill Ambassador

Ronaldo, UNDP Goodwill Ambassador

Patrick Vieira, FAO Goodwill Ambassador

Zinédine Zidane, UNDP Goodwill Ambassador

At the launch event held in Geneva on 24 January 2011, Spanish national and Real Madrid goalkeeper Iker Casillas, who was appointed on that day also as UNDP Goodwill Ambassador, declared: "I am very honoured to be part of this comic book. It is a fantastic and fun way to raise awareness and to educate children around the world about the Millennium Development Goals, and about important life values such as tolerance, respect and team spirit. As it says in the comic book, Together we can make it happen!”

"In my role as UNAIDS Goodwill Ambassador, I have undertaken various projects and I am particular proud of this comic book as it aims at young people educating them on core values," Michael Ballack says. "Young people are next the generation leadership and we must be in dialogue with them, speaking their language and understanding their needs. Sport is a common language and connector."

"In the comic book we are shipwrecked. That’s a simple way to represent extreme need, yet is easy for children to imagine,” says Raúl. “As Goodwill Ambassador for FAO, I see people who struggle all their lives to find enough to eat and who need concrete help to move away from extreme poverty.”


The project has been carried out in a ‘One-UN’ spirit and is the result of successful inter-agency collaboration between the following UN partners:




At the launch event held in Geneva on 24 January 2011, UN Special Adviser on Sport for Development and Peace, Wilfried Lemke, declared: “This achievement shows great cooperation between UN agencies and is the delivery of the One-UN message. Too few people in the world know about the MDGs and it is important to keep raising awareness, especially amongst youth. I hope children all over the world read and enjoy this comic book and take action towards contributing to achieving the Goals,” he added.


On 26 October in Monaco, the 'Score the Goals' comic book was awarded with the Special Jury Prize of the 2011 Peace and Sport Awards !

The Prize was presented in front of an audience of more than 500 prominent figures from politics, sport, the private sector, civil society who are participating in the 5th Peace and Sport International Forum. The Jury awarded its Special Prize to the project “for having made peace and social cohesion a reality in 2011.”

UN Secretary-General Ban Ki-moon expressed pleasure that the UN has received the prize. "By using the power of sport and the universal reach of football Goodwill Ambassadors, the UN organizations involved in 'Score the Goals' have succeeded in projecting the UN voice beyond its usual audiences, reaching the crucial constituency of children and youth.” The Secretary-General added that "this award is a welcome recognition of how the UN family is working creatively with a wide variety of partners to deliver its educational messages and fulfil its mission towards achieving the Millennium Development Goals.”

Zinédine Zidane, one of the ten football players featuring in the cartoon, joined his voice to the UN Chief’s: “No later than last Friday, I was distributing copies of the comic book to children in Mali during my visit to the country as a UNDP Goodwill Ambassador. I could exchange with them first-hand on their passion for football, on the Millennium Development Goals and how they can contribute to bettering their lives and the lives of their communities."


The wide dissemination, reproduction and use of the document is strongly encouraged.

All rights and permissions requests to reprint, republish, translate or use in other media (including electronic) should be addressed to publications(at)un.org.

'Score the Goals' Comic Book