Secretary-General Launches Multiplatform Campaign to Promote Nuclear Disarmament and Non-Proliferation

13 June 2009

Secretary-General Launches Multiplatform Campaign to Promote Nuclear Disarmament and Non-Proliferation

13 June 2009
Press Release
Department of Public Information • News and Media Division • New York

Secretary-General launches multiplatform campaign to promote


nuclear disarmament and non-proliferation


United Nations Secretary-General Ban Ki-moon today launched the “WMD-WeMustDisarm” multiplatform campaign, beginning the 100-day countdown to the International Day of Peace.  The Day, commemorated annually on 21 September, this year focuses on nuclear disarmament and non-proliferation.

Joining the Secretary-General in promoting the campaign are:

-- United Nations Messenger of Peace and Academy Award-winning actor and producer Michael Douglas, who has championed the cause of disarmament for the United Nations since 1998; and

-- Rainn Wilson, featured actor in the United States television comedy, The Office, who has more than 800,000  followers on Twitter.

Over the next 100 days leading up to 21 September, they, along with the Secretary-General, will raise awareness of the costs and dangers of nuclear weapons by issuing a daily message, via Twitter, Facebook, MySpace, e-mail and radio, urging the world to disarm.

The Secretary-General is taking the lead by issuing the first 10 “tweets” of the campaign.  His first tweet today read:  “WeMustDisarm because nukes threaten mankind.  Let’s get rid of them 4 good-UN SecGen Ban Ki-moon.”

In his message to mark the 100-day countdown to the International Day of Peace, the Secretary-General said, “As we observe the International Day of Peace with world leaders gathered in New York for the sixty-fourth Session of the United Nations General Assembly, I will proclaim one strong, simple message:  We Must Disarm!”

The International Day of Peace was established by the United Nations General Assembly in 1981 for “commemorating and strengthening the ideals of peace within and among all nations and people”.  Twenty years later, the General Assembly decided that 21 September would be observed annually as a “day of global ceasefire and non-violence” and invited all Member States, organizations and individuals to commemorate the day, including through education and public awareness, and to cooperate with the United Nations in the establishment of a global ceasefire.

Useful Links

WMD-WeMustDisarm on Twitter

WMD-WeMustDisarm cause on Facebook

WMD-WeMustDisarm on MySpace

Secretary-General’s 100-day message

Secretary-General’s 5 point nuclear disarmament proposal

United Nations Disarmament Affairs

United Nations on nuclear weapons

United Nations on Comprehensive Nuclear Test Ban Treaty

Map of nuclear weapon-free zones

United Nations on Nuclear Non-proliferation Treaty

United Nations Disarmament Education website

Disarmament and Non-Proliferation Education

For more information and media queries, please contact Jim Landale, tel.:  1 212 963 3423, e-mail:; or Melanie Nolte, tel.:  1 917 367 0262, e-mail:, of the Department of Public Information’s Peace and Security Section.

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For information media • not an official record
For information media. Not an official record.