IDF Social media campaign

A large component of the communications campaign spearheaded by the Forum secretariat for the International Day of Forests relies on utilizing social media. Through visual content, from award-winning films to infographics and ready-to-print forest posters, the campaign cultivates a diverse audience.

2020 International Day of Forests campaign

2020 Social Media Advisory | Files available on IDF 2020 Trello board

The 2020 International Day of Forests celebration, has the main theme of “Forests and Biodiversity”. As in previous years, the UNFF Secretariat worked with the Strategic Planning and Communications Services of DESA, to prepare the International Day of Forests Social Media Advisory. This year’s campaign aims to raise awareness of the interconnections between forests and biodiversity. Forests are home to over 80% of all terrestrial species. At the same time, they provide critical ecosystem services that affect the global climate, rainfall patterns, and watersheds. The theme of forests and biodiversity is of particular relevance to the implementation of the 2030 Agenda for Sustainable Development and SDG 15 in particular, during the UN Decade of Action.

The advisory contains suggested messages for use on social media platforms including Twitter, Facebook and Instagram. Visual materials prepared for the 2020 International Day include posters, social media cards and animated gifs, all of which are available on a Trello board created for the 2020 International Day of Forests.

  • International Day of Forests 2020 Poster: Arabic (pdf) | Chinese (pdf) | English (pdf) | French (pdf) | Russian (pdf) | Spanish (pdf)
  • Social media cards (Twitter):
    Forests are home to 80% of biodiversity on land.
    [ Arabic | Chinese | English | French | Russian | Spanish ]
    Forest biodiversity continues to be lost globally at an alarming rate.
    [ Arabic | Chinese | English | French | Russian | Spanish ]
    1.6 billion people need forests for food, water, fuel and jobs.
    [ Arabic | Chinese | English | French | Russian | Spanish ]
    Forested catchments provide three quarters of all fresh water used worldwide.
    [ Arabic | Chinese | English | French | Russian | Spanish ]

    Previous IDF Social Media campaigns

    Since 2014, the UNFF Secretariat, DESA has been conducting annual social media campaigns on the occasion of the International Day of Forests in partnership with DESA’s Strategic Planning and Communication Services office, and in coordination with the UN Department of Global Communications, and members of the Collaborative Partnership on Forests. Social media campaigns offer the potential to reach millions, and with each annual celebration the reach of such campaigns has continued to grow.