IDF Social media campaign

A large component of the communications campaign spearheaded by the Forum secretariat for the International Day of Forests relies on utilizing social media. Through visual content, from award-winning films to infographics and ready-to-print forest posters, the campaign cultivates a diverse audience.

2019 International Day of Forests campaign

2019 Social Media Advisory:Suggested messages | Digital cards| Trello board

The 2019 International Day of Forests celebration, has a main theme of “Forests and Education”. As in previous years, the UNFF Secretariat worked with the Strategic Planning and Communications Services of DESA, to prepare the International Day of Forests Social Media Advisory. This year’s campaign aims to raise awareness of the interconnections between forests and education of sustainable development. Forests are some of the world’s most productive renewable natural resources, providing sustainable paths to development as a key driver of economic growth while providing livelihoods for hundreds of millions of people, particularly in rural areas. Education is a key enabler for sustainable development, and for the sustainable management of forests. Learning about forests, and their sustainable management is not just good for the environment, it is the foundation for sustainable livelihood and communities. The theme is of particular relevance to the implementation of the 2030 Agenda for Sustainable Development, and SDG15 and SDG4 in particular. The advisory contains suggested Tweets and Facebook posts. Digital cards have also been created to accompany the key messages. Additional materials such as posters, gifs and videos can be found on a Trello board created for the 2019 International Day of Forests.

Previous IDF Social Media campaigns

Since 2014, the UNFF Secretariat, DESA has been conducting annual social media campaigns on the occasion of the International Day of Forests in partnership with DESA’s Strategic Planning and Communication Services office, and in coordination with the UN Department of Global Communications, and members of the Collaborative Partnership on Forests. Social media campaigns offer the potential to reach millions, and with each annual celebration the reach of such campaigns has continued to grow.