IDF Social media campaign

A large component of the communications campaign spearheaded by the Forum secretariat for the International Day of Forests relies on utilizing social media. Through visual content, from award-winning films to infographics and ready-to-print forest posters, the campaign cultivates a diverse audience.

2024 International Day of Forests campaign

All digital assets for the IDF 2024 social media campaign are available on the IDF 2024 Trello board

The 2024 International Day of Forests celebration, has the main theme of “Forests and Innovation”. This year’s International Day of Forests celebration aims to highlight how innovations in science and technology help countries to sustainably manage their forests, and how we need more innovation to help the world’s forests. It will highlight the importance of innovation in implementing the UN Strategic Plan for Forests and achieving the Global Forest Goals by 2030. As in previous years, the UNFF Secretariat worked with the Strategic Planning and Communications Services of DESA, in preparing the messaging and content for the campaign. Multimedia products created for the campaign include digital posters and social media cards , suggested messages, and animated gifs.

The 2024 campaign highlights four key messages:

• Forests + Innovation = climate-smart future
• Forests + Innovation = greener economies
• Forests + Innovation = healthy planet/people
• Forests + Innovation = Nature’s solution

Previous IDF Social Media campaigns

Since 2014, the UNFF Secretariat, DESA has been conducting annual social media campaigns on the occasion of the International Day of Forests in partnership with DESA’s Strategic Planning and Communication Services office, and in coordination with the UN Department of Global Communications, and members of the Collaborative Partnership on Forests. Social media campaigns offer the potential to reach millions, and with each annual celebration the reach of such campaigns has continued to grow.