Outreach

IDF Social media campaign

A large component of the communications campaign spearheaded by the Forum secretariat for the International Day of Forests relies on utilizing social media. Through visual content, from award-winning films to infographics and ready-to-print forest posters, the campaign cultivates a diverse audience.

2021 International Day of Forests campaign

All digital assets for the IDF 2021 social media campaign are available on the IDF 2021 Trello board

The 2021 International Day of Forests celebration, has the main theme of “Forest restoration: a path to recovery and well-being”. As in previous years, the UNFF Secretariat worked with the Strategic Planning and Communications Services of DESA, in preparing the messaging and content for the campaign. This year’s social media campaign aims to raise awareness of how forests play a vital role in the health and wellbeing of people and the planet. Restoring the health of our forests and sustainably managing them are crucial to support livelihoods, mitigate climate change, safeguard biodiversity and reduce the risk of future pandemics.

Multimedia products created for the campaign include digital posters and social media cards for Twitter and Facebook (in all UN official languages), suggested messages, and images for Instagram and animated gifs, all of which are available on the IDF 2021 Trello board.

The campaign highlights five key messages:

  • Healthy forests mean healthy people.
  • Forests provide us medicines.
  • We can bring degraded forests back to life.
  • Forests shield us against future pandemics.
  • Every tree counts.

Previous IDF Social Media campaigns

Since 2014, the UNFF Secretariat, DESA has been conducting annual social media campaigns on the occasion of the International Day of Forests in partnership with DESA’s Strategic Planning and Communication Services office, and in coordination with the UN Department of Global Communications, and members of the Collaborative Partnership on Forests. Social media campaigns offer the potential to reach millions, and with each annual celebration the reach of such campaigns has continued to grow.