Improving young people’s access to sexual and reproductive health knowledge and services remains an important goal for Rwanda. The M4RH initiative is a smart and innovative solution designed to give young people in Rwanda access to accurate information about sexual and reproductive health. M4RH is an automated, interactive, and on-demand SMS system that provides basic information on topics such as puberty, sex and pregnancy, HIV and Sexually Transmitted Infections (STIs) in a medium that is widely accepted and used by youth. M4RH ensures youth receive messages through SMS and information is shared in one of the country’s official languages – Kinyarwanda. With information in their hands, youth are taking responsibility to not only learn, but to make informed decisions, securing their health for a better future.