What role can sport play in driving Better Data, Better Lives?
There has been a data revolution in the sport and fitness sector over the last decade. The breadth of these changes include statistical analysis permeating all facets of professional sport, the phenomenal growth in the wearable fitness industry, geospatial data being used to develop active cities and an enhanced emphasis on monitoring population-level physical activity.
The value of the sports industry is currently estimated to account for one percent of Global GDP, it is projected to grow to over $600 billion by 2022. The global wearable device market is projected to reach $88 billion in 2023, with spending on such devices expected to be around $52 billion in 2020. Conversely however, the societal cost of physical inactivity still stands at approximately $70 billion per year through direct health costs and lost productivity.
Such data underpins growing recognition of the potential for sport and physical activity to make an enhanced contribution to achievement of the Sustainable Development Goals (SDG). This includes recognition within the 2030 Agenda that sport is ‘an important enabler of sustainable development’. In turn, there has been increased attention across countries on the need to strengthen sport-related data and enhance measurement of the contribution of sport to achieving the SDGs.
UNDESA and the Commonwealth Secretariat are organizing a side event on “What role can sport play in driving Better Data, Better Lives?” during the 51st Session of the United Nations Statistical Commission on Wednesday 4th March 2020, 1:15 pm – 2:30 pm, UN Headquarters, New York, Conference Room S-2725.
This side event will provide a platform for the statistical community to engage with developments in the sport and fitness sector, and to examine how these developments can support their work and ultimately ensure better data for better lives. It will also provide an opportunity to strategize on the best engagement between the official statistics system and initiatives to improve the availability of data to improve measurement and evaluation of the contribution of sport, physical education and physical activity to the SDGs.