IRB & United Nations World Food Programme (WFP) Reaffirm "Tackle Hunger" Campaign During Rugby World Cup 20117 October 2011
commemorative jersey at a kick-off ceremony
held on 11 April 2011 in New York. © UN Photo
Dublin (WFP) – Rugby World Cup 2011 in New Zealand is set to boost support for the United Nations World Food Programme (WFP) following the extension of the successful Tackle Hunger campaign by the International Rugby Board (IRB) and WFP.
Launched in 2003 at the Rugby World Cup in Australia, Tackle Hunger sprang from a desire by the IRB to meet its social responsibility obligations as the world governing body for Rugby Union and to help the UN in its challenge in meeting the eight UN Millennium Development Goals (MDGs), of which hunger is Number One. Since its inception, Tackle Hunger’s main objectives have been to raise awareness of WFP – the world’s largest humanitarian organisation, draw attention to hunger worldwide and connect the global Rugby community with WFP.
“I want to thank the IRB and all the wonderful rugby players and fans in New Zealand and around the world who have responded with care and generosity to the Tackle Hunger campaign,” said Josette Sheeran, Executive Director of WFP. “People think that solving hunger is an insurmountable task, but every time someone learns about WFP, visits the IRB or WFP sites, donates to help feed a hungry school child, we are building a momentum to defeat hunger, end malnutrition and help save a generation of young people that otherwise might be doomed to a diminished tomorrow.”
The Rugby World Cup 2011 activation builds on the tremendous success of the campaign at previous Tournaments in Australia and France and is raising awareness through a combination of in-stadium visibility - advertising boards, programme adverts and public service videos being shown in stadia, at RWC Fanzones, online and via tournament broadcasters - with an estimated cumulative global audience of over four billion people. And for the first time, those wishing to support the campaign with a direct donation can do so by visiting the Tackle Hunger secure donations page at https://www.wfp.org/donate/tacklehunger
In addition, the Rugby World Cup 2011 Tackle Hunger campaign is using a variety of social media platforms to connect directly with Rugby fans across the world - a recent release regarding WFP’s response to the famine in the Horn of Africa was also sent to more than 1.2 million Rugby World Cup Facebook followers and 46,000 Twitter followers.
“We are proud of our association with the World Food Programme and to be supporting its important work in tackling global hunger,” said International Rugby Board Chairman Bernard Lapasset. “We all have a part to play in helping the UN achieve the Millennium Development Goals and the Tackle Hunger campaign, with the support of rugby fans around the world, can contribute in some way to alleviating the plight of those less fortunate than ourselves and have a real and positive impact on the lives of so many where hunger is present.”
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