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“Score the Goals” Comic Book Launched at United Nations in Geneva

24 January 2011
Iker Casillas and Wilfried Lemke presenting
the 'Score the Goals' comic book

Geneva (UNOSDP) – Spanish national and Real Madrid goalkeeper Iker Casillas, along with Special Adviser to the UN Secretary-General on Sport for Development and Peace, Mr. Wilfried Lemke, launched today the new comic book “Score the Goals” at the United Nations in Geneva.

Following his appointment as United Nations Development Programme (UNDP) Goodwill Ambassador by Ms. Rebeca Grynspan, UNDP’s Associate Administrator, Casillas' first task as Goodwill Ambassador was to launch a brand new comic book entitled “Score the Goals: Teaming Up to Achieve the Millennium Development Goals” in which he features, along with nine other football stars.

"I am very honoured to be part of this comic book,” Casillas declared. “It is a fantastic fun way to raise awareness and to educate children around the world about the Millennium Development Goals, and about important life values such as tolerance, respect and team spirit. As it says in the comic book, Together we can make it happen!.”

The 32-page educational comic book features 10 football Goodwill Ambassadors, namely Emmanuel Adebayor, Roberto Baggio, Michael Ballack, Iker Casillas, Didier Drogba, Luis Figo, Raúl, Ronaldo, Patrick Vieira, and Zinédine Zidane, who become shipwrecked on an island on their way to playing an ‘all-star’ charity football game in support of the United Nations. Whilst on the island, the team has to tackle the eight Millennium Development Goals (MDGs) along their journey towards being rescued.

The project has been carried out in a ‘One-UN’ spirit and is the result of successful inter-agency collaboration between the UN Office for Sport for Development and Peace (UNOSDP), the UN Development Programme (UNDP), the Food and Agriculture Organization (FAO), the Joint United Nations Programme on HIV/AIDS (UNAIDS), the UN Department of Public Information (DPI), and the Stop TB Partnership.

“This achievement shows great cooperation between UN agencies and is the delivery of the One-UN message,” said Wilfried Lemke, the UN Special Adviser on Sport. “Too few people in the world know about the MDGs and it is important to keep raising awareness, especially amongst youth. I hope children all over the world read and enjoy this comic book and take action towards contributing to achieving the Goals,” he added.

The comic book is primarily aimed at 8-12 year old children and provides a fun interactive way to help them understand, familiarise and reflect about the eight MDGs as well as inviting them to take action through several activities provided in the adjoining educational guide.

With only four years until the MDGs deadline, the challenge remains to make children fully aware of them and of the important role they can play in achieving them. Sport stars – and football players in particular – often act as role models and, as such, can be of great added value to the UN and their partners, when disseminating behaviour change messages.

Currently the comic book is available in English, French and Spanish and can be downloaded in .pdf format here. Other languages (including Arabic, Chinese and Russian) will be made available in the near future.
Print copies will be distributed worldwide by the above mentioned UN entities via their networks of offices and partners. A first batch of 10,000 has been printed at the UN Office in Geneva on recycled paper using vegetable ink.

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The wide dissemination, reproduction and use of the comic book is strongly encouraged. All rights and permissions requests to reprint, republish, translate or use in other media (including electronic) should be addressed to publications@un.org.


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