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The convergence of information technology, the Internet and e-commerce
may well become as transformative as the industrial revolution. They
will continue to alter the world's economic landscape and reconfigure
organizational structures. They will change the way many people work and
live.
Kofi Annan
Secretary-General of the United Nations
Television, digital technology and the Internet have endured a rocky
courtship that now shows promise for a lasting union. TV@globe, the
fifth annual United Nations World Television Forum on 16-17 November
2000, will convene top media industry leaders and experts from around
the globe to share their perspectives from the front lines of this
revolution-in-progress.
The latest international research tallies almost 300 million people
online, with 150 million more expected to join them this year. And the
interactivity being experienced online is driving experiments moving
television from one-way to two-way mode. Will the vast opportunity being
presented by the onset of the digital era be merely a seamless
transition from old media to new, or will the television industry seize
this moment to re-examine the unique role and responsibility of this
medium in shaping human affairs?
The United Nations World Television Forum at UN Headquarters in New
York City is an invitational event designed for senior representatives
of traditional and new media, academia, civil society and governments
from every region. While the discussion will touch on issues of
bandwidth, digital content and innovative television programming, the
primary goal is to engage the broadest range of stakeholders to address
the fundamental challenges facing television in the digital age
including television's role in bridging the divide separating the
digital 'haves' from the 'have-nots'.
Our vision for the Forum begins with its new permanent Web site
which will soon begin hosting online discussions on
this year's themes. These online discussions will be instrumental in
shaping the program for TV@globe.
Presentations during the workshops and roundtables will make
extensive use of video footage.
What are the diverse forces shaping convergence?
Overviews from each region of the world on the new models of convergence
involving television, digital technology and the Internet and how this
phenomenon is being shaped by technology, audience response, culture,
e-commerce and regulatory environments. The constellation of forces
moving television from one-way to interactive vary depending on
geography. Equally complex are the myriad strategies for moving from
analogue to digital television, with the resulting implications for
being able to deliver TV programs via personal computers. In many
developing regions, television, radio and the Internet are more often
accessed communally, raising the possibility of yet more hybrids of
convergence.
What are the new content models and what do they mean for programming?
Three workshops/roundtables, one for each program area, will explore
some of the most interesting experiments in new television services
emerging from specific program genres. New and compelling content models
from news, education and sports programming will be explored ranging
from programs that mesh the Web and television to the synchronous
broadcasting of programs with one medium reinforcing the other. The
discussion will include the challenge to broadcasters in developing
content that builds on the interactive nature of new media, and how this
affects television production processes.
Will convergence upgrade television's role in social development?
The Forum invites enquiry into the looming socio-cultural questions
being raised by television's evolution from old to new media. If
television has historically been a major catalyst for social change,
what will be the impact of the next generation of interactive digital
television on the political culture of democracy and civil society? How
will television's convergence with the Web affect the dynamic between
cultural policy and communications technology? What is the likely impact
of the current consolidation of media business ownership and heightened
competition on open societies, national identity and cultural values? Is
there a heightened role for public broadcasters in fostering a sense of
social cohesion in the face of digital convergence?
What can television learn from the digital experiments in radio?
Radio broadcasting has embraced the digital revolution ahead of
television. Internet radio currently has a global audience of up to 15
million people, and has already generated significant changes in the
business and social practices of broadcasting. In some cases developing
countries are world leaders in Internet-delivered radio and digital
radio satellite networks, with operational models that are only recently
under development in technologically advanced nations.
What will their new media content look like?
A panel of new media entrepreneurs from around the world talk about the
future of interactive television and what programming they plan to
create as they shape the digital media landscape of the future. These
innovators are of a generation for whom the interactive world of e-mail,
chat and the Internet are a seamless part of their techno-savvy and
media-centric lives. For them, the computer has never been more
threatening to operate than a television set, so they start from a level
field when exploring the relative merits of watching and interacting
with TV programs on television, personal computer, telephone ... or new
hybrids they are just now testing.
How are old and new media bridging the divide?
Digital next-wave countries, home to most of the human family, currently
have almost no voice in shaping a revolution that will profoundly affect
them before long. The Forum will explore the role of the television
industry in extending the digital domain to encompass the globe. How can
next-wave countries gain a seat at the table, as models of convergence
in television and the Internet are developed, to ensure that our
collective digital future contributes to a vibrant and diverse mosaic of
cultures and voices? Decisions on convergence must continue to consider
lessons learned from alternate Internet models now being experimented
within developing regions including shared access to technology and
services in the form of community telecenters and the potential this
represents for using existing broadcasters as virtual community gateways
to the information society.
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