|
MONDRIAN
Mondrian Ltd. was created in 1994 and was given its present
name in May 2000.
Mondrian
is a dynamic and modern company that realized the importance
of using renowned brands and production licenses based on
the names of prestigious designers, in order to operate on
a broad market. The company also understood how significant
it is to hire young and talented up-and-coming designers.
Both the number of employees - some 90 working directly at
the firm and 500 working in associated manufacturing workshops
- and the reputation of the business groups Mondrian works
with - Basile, Voyage, Julien Macdonald, Jilles Doufor, Ferragamo
- show that the company has achieved its present superior
quality level in the clothing field, particularly in Emilia
Romagna. In addition, Mondrian holds a commission for providing
Alitalia with clothing for all its female personnel, and is
about to conclude a further important contract with another
company of the business group IRI.
In
practical terms, it does not seem sensible any more today
to speak of a clothing sector, due to the coexistence of two
neatly differentiated trends: brand and anonymous products.
The former involves prestigious and renowned articles by famous
designers [griffes], while the latter involves "anonymous"
products without brand name or market image. The brand sector
has seen an increase both of the demand and of proceeds, while
the general data concerning non-brand sector show a significant
decrease in demand as well as in profits.
Secondly, there is a strong difference between the export-oriented
and the domestic market. The annual growth rate of exporting
companies has stabilized around 15%, while companies operating
on the domestic market have experienced considerable drops
and serious problems in terms of unpaid orders.
Briefly,
the tendency of the last years shows that only those companies
dealing with brand and export-oriented were able to grow.
This is the path Mondrian has chosen to follow, and since
Mondrian is one of the few Italian companies (and not just
Italian) able to produce, in a single integrated structure,
prêt-a-porter and refined collections; knitwear and textiles;
the whole range of products (dresses, skirts, trousers, suits)
which for some collections [lines] necessitate very challenging
technical solutions both in terms of materials (leather, tulle,
satin, fur) and of finishing, this operational strategy seems
to be the best to achieve more and more ambitious goals.
It is also important to emphasize that the company's structure
is fully able to support the forthcoming development plan,
and that its employees are not involved in direct production,
but concretely in:
- the design and direct production of samples;
- managing relations with designers, testing samples and organizing
collections and fashion shows;
- managing purchases of materials and the relevant storage;
- managing technical relations with outside workshops;
- managing the warehouse of finished products and arranging
shipments;
- administration and general services.
The
manufacture of the articles is completely carried out by highly
qualified craftsmen workshops that are constantly tested by
Mondrian's personnel.
Mondrian
is based in two different locations:
The
first one is in:
Via Modenese 1222
Vignola (Modena)
,
which is also the registered headquarters of the company.
Located on a 4,826 sqm. area, it houses the top management,
the administration and commercial offices, and the offices
for style and production control; two production units, one
for producing samples of textiles and the other for producing
samples of knitwear, both equipped with high-technology machinery.
The second location is in:
Via Spilamberto 1557
Vignola (Modena)
where the warehouse for shipments is based, and where the
quality tests take place. The upper floor houses the offices
for the designers and a hall for fashion shows.
The products are sold in Milan, in Via Montenapoleone, 27,
where the showroom is located.
Mirella
Solignani Bizzini Chairperson of the Board of Directors
For further information please contact: Christina
Cucchiara Tel: (001-39) 750611, Fax: (001-39) 059 762230 E-mail:
commerciale@mondriansrl.it Website: www.mondriansrl.it
Back
to top
|
