VALLEVERDE

Thirty years ago, Mr. Armando Arcangeli had the vision to understand that walking comfortably contributes to a better quality of life. Born in 1944 in Riccione, Italy, Mr. Arcangeli is the founder and president of the Valleverde, a company that started by manufacturing classic shoe models, with shapes and colours for ladies. Currently, Valleverde manufactures a wide range of trendy models for all gender, ages and tastes.

Driven by his dedication and a sense for the shoe business, Mr. Arcangeli became the director of one of the most famous Italian companies. He had a good understanding of the shoe sector and the ability to foresee its great growth possibilities. His attention was focused on the fact that most shoe models caused foot-pain and made people's feet tired. Therefore, Mr. Arcangeli studied the anatomy of the foot, the biomechanics of joints, and the functioning of ligaments, muscles and nerves.

The dynamic social scene in Riccione in the Sixties and Seventies helped to keep Mr. Arcangeli up-to-date on the fashion trends of that period, which ultimately helped him create the recognizable, high-quality Valleverde shoes: beautiful and comfortable work-shoes that give the feeling of walking bare-foot. Today, Valleverde shoes are the synonym for "comfortable fashion", the most successful combination of aesthetic beauty and respect for the anatomy of the foot. Mr. Arcangeli has been able to combine science and style, involving experts in podiatry and the most refined and experienced shoemakers.

The quality that Valleverde achieves is a shining example of "made-in-Italy", with more than 2 million pairs of shoes sold every year through 2,300 stores all over the world. Exports represent 15% of total production, and includes countries such as Germany, Austria, and Switzerland as well as the U.S.A. and China. The number of employees has grown from 90 in 1980 to 250 today. The annual profit has been growing steadily, starting from around 10 billion lire in the 1980s to over 200 billion lire in 2000. This exceptional growth is due to the extraordinary comfort and quality of Valleverde shoes, and to the company's ability to patent new models, such as those of the Valleverde Air Conditioning and the Valleverde Antistatic collections.

Valleverde not only produces shoes, but also leatherwear and elegant accessories.

Valleverde is currently the official footwear supplier for the Italian soccer teams and sponsors Rubens Barrichello and Dario Caso, the race drivers in Ferrari Challenge (Pirelli Trophy). Moreover, Mr. Armando Arcangeli is personally involved in informing the public, through the media, about the basic notions of podiatry and Valleverde's concept of "comfortable fashion".

VALLEVERDE PRODUCTS

LADIES ELEGANT SHOES

MEN ELEGANT SHOES

CHILDREN SHOES:

COCCOLE LINE

VERDINO LINE

GAM GAM LINE

FORMULA JR. LINE

AIR CONDITIONED LINE FOOTBALL LINE

AIRSTATIC LINE

CLASSIC FORMULA LINE (Unisex): The most comfortable shoes to walk and ideal to drive

FORMULA AIR CONDITIONED LINE (Unisex): The shoes that let you have your feet always ventilated and relaxed

FORMULA ANTISTATIC LINE (Unisex): Made to avoid shocks while getting in or out of your car

FORMULA AIRSTATIC LINE (Unisex): These shoes combine both the air conditioned system and the antistatic one

AIR CONDITIONED IN THE SPORT Sport shoes which allow ventilation of your feet

LINEA GORE - TEX The shoes which resist rain

LEATHER GOODS AND ACCESSORIES Travel lines and Valleverde accessories

For further information please contact the Press Department of Valleverde: : Mr Ettore Garavini at Tel: 0541/657147; Fax: 0541/658084; e-mail: marketing@valleverde.it, website: www.valleverde.it

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