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GUIDELINES FOR THE USE OF THE LOGO

the General Assembly decided, in resolution 54/262, to hold the Second World Assembly on Ageing. The Second World Assembly will be held in Madrid, Spain from 8 to 12 April 2002.

The logo design

The logo design is an adaptation of the logo of the International Year of Older Persons 1999. It was prepared by DPI in consultation with the UN Department of Economic and Social Affairs, comprises rotating concentric lines expressing vitality, diversity, and interdependence, as well as movement and progression.

The reflection of vitality in the lines refers to the increased ability of the mind and spirit of older persons, made possible by healthy lifestyles. The experiences gained throughout life lend themselves to the great diversity found among older persons in all societies. This combination of vitality and diversity is seen as heralding both "a new age for old age" and the reality of "old age in a new age".

The concentric petals or lines draw attention to the independence and interdependence of the generations, factors wich blends to create a dynamic and reciprocal exchange of encouragement, enablement and caring. Such reciprocity enacted in family, community and society at large is the animating principle leading "towards a society for ll ages," the theme of the year.

The text will be available in the United Nations six official languages: Arabic, Chinese, English, French, Russian and Spanish.

Uses of the logo: information, fund-raising, and commercial

The logo is intended for three kinds of promotional use: information, fundraising and commercial, as outlined below..

a. Information uses of the logo

Information uses of the logo are those which are:

• primarily illustrative;

• not intended to raise funds; and

• not carried out by a commercial for-profit entity.

Permission to use the logo for national information purposes is given by the National Committee or Focal Point in each country. Where no National Committee or Focal Point has been designated, contact the United Nations IYOP Secretariat.

Permission to use the logo for international informational purposes is given by the United Nations IYOP Secretariat.

When requesting permission, please provide: a short statement of identity (membership, objectives, etc.) explanation of how and where the logo will be used

Before the logo is used for information purposes, a waiver of liability in accordance with section 5 below must be signed by the entity that is requesting to use the logo.

National Committees/Focal Points are requested to send a copy of the waivers to the United Nations IYOP Secretariat.

b. Fund-raising uses of the logo

Fund-raising uses of the logo are those intended to raise resources to cover costs of voluntary activities for IYOP. They may only be undertaken by non-commercial not-for-profit entities.

Permission to use the logo for national fund-raising purposes is given by the National Committee or Focal Point in each country. Where no National Committee or Focal Point has been designated, contact the United Nations IYOP Secretariat.

Permission to use the logo for international fund-raising purposes is given by the United Nations IYOP Secretariat.

When requesting permission, please provide: a short statement of identity (membership, objectives, etc.) explanation of how and where the logo will be used explanation of the fund-raising purposes

Before the logo is used for fund-raising purposes, a waiver of liability in accordance with section 5 below must be signed by the entity that is requesting to use the logo.

National Committees/Focal Points are requested to send a copy of the waivers to the United Nations IYOP Secretariat.

c. Commercial uses of logo

Commercial uses of the logo are all those undertaken by or involving commercial for-profit entities, as well as any use intended to lead to commercial or personal profit.

Permission to use the logo commercially at the national level can only be given by the National Committee or Focal Point in each country. Where no National Committee or Focal Point has been designated, contact the United Nations IYOP Secretariat.

Permission to use the logo for international commercial purposes is given by the United Nations IYOP Secretariat.

When requesting permission, please explain: the nature of your company or enterprise; proposed uses of the logo; names of countries/territories where logo will be used; nature of products/services you produce/sell in those areas; how your products relate to the Second World Assembly on Ageing; what profits you expect to make from use of the logo a summary budget, giving your expenses and any proposed royalties or contributions you expect to make to local, national or international activities for the Year

Before the logo is used commercially, a contract must be signed with the National Committee/Focal Point or the United Nations IYOP Secretariat (as relevant). In particular, such contracts must conform to section 5 below.

National Committees/Focal Points are requested to send a copy of signed contracts to the United Nations IYOP Secretariat.

5. Liability

All entities authorized to use the logo, whether for information, fund-raising or commercial purposes, must acknowledge that:

a. the entity is responsible for ensuring that the activities are carried out in accordance with the applicable law and for ensuring that appropriate insurance is maintained to cover the risks arising out of such activities;

b. the United Nations does not assume any responsibility for the activities of such entity; and

c. the entity shall hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations or its officials as a result of the use of the logo.

When the logo is used for commercial purposes, the foregoing language must be incorporated into the contract to be signed with the entity.

When the logo is used for information and fund-raising purposes, the language must be incorporated into a waiver of liability that is signed by the entity. The attached Waiver of liability may be used.

The Waiver of liability may be used. National Committees/Focal Points and the UN IYOP Secretariat shall ensure that contracts and waivers containing such language are obtained before the proposed activities are carried out.

Additionally, contracts signed by the United Nations IYOP Secretariat should also contain the United Nations General Conditions for contracts.

 

Prepared by the Information Technology Section Department of Public Information © United Nations 2001