Launched on 21 January 2016 on the occasion of the World Economic Forum in Davos, the Sustainable Development Goals Advocates consist of 17 eminent persons assisting the UN Secretary-General in the campaign to achieve the Sustainable Development Goals (SDGs) that world leaders unanimously adopted in September 2015.

With a mandate to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030, the SDG Advocates have been working to promote the universal sustainable development agenda, to raise awareness of the integrated nature of the SDGs, and to foster the engagement of new stakeholders in the implementation of these Goals.

Who are the SDG Advocates?

News about the Advocates

The SDG Advocates are:

H.E. Mrs. Erna Solberg (Co-Chair)
H.E. Mrs. Erna Solberg (Co-Chair)Prime Minister of Norway
H.E. Mr. Nana Addo Dankwa Akufo-Addo (Co-Chair)
H.E. Mr. Nana Addo Dankwa Akufo-Addo (Co-Chair)President of Ghana
Mr. Richard Curtis
Mr. Richard CurtisScreenwriter, Producer and Film Director
Her Majesty Queen Mathilde of the Belgians
Her Majesty Queen Mathilde of the Belgians
Ms. Leymah Gbowee
Ms. Leymah GboweeDirector, Gbowee Peace Foundation
Ambassador Dho Young-Shim
Ambassador Dho Young-ShimChairperson, United Nations World Tourism Organization’s Sustainable Tourism for Eliminating Poverty (ST-EP) Foundation
Mrs. Graça Machel
Mrs. Graça MachelPresident of the Foundation of Community Development and the UNESCO National Commission in Mozambique
Mr. Jack Ma
Mr. Jack MaFounder and Executive Chairman of Alibaba Group
Mr. Leo Messi
Mr. Leo MessiRenowned football player, UNICEF Goodwill Ambassador
Ms. Shakira Mebarak
Ms. Shakira Mebarak Artist, Advocate and Founder of Pies Descalzos Foundation, UNICEF Goodwill Ambassador
Ms. Alaa Murabit
Ms. Alaa MurabitThe Voice of Libyan Women
Professor Jeffrey Sachs
Professor Jeffrey SachsDirector, Earth Institute at Columbia University
Mr. Forest Whitaker
Mr. Forest WhitakerFounder and CEO, Whitaker Peace & Development Initiative
Her Highness Sheikha Moza bint Nasser
Her Highness Sheikha Moza bint Nasser Doha, Qatar
Mr. Paul Polman
Mr. Paul Polman Chief Executive Officer, Unilever
Her Royal Highness Crown Princess Victoria of Sweden
Her Royal Highness Crown Princess Victoria of Sweden
Professor Muhammad Yunus
Professor Muhammad Yunus Founder, Grameen Bank
H.E. Mr. John Dramani Mahama (former Advocate 2015-2016)
H.E. Mr. John Dramani Mahama (former Advocate 2015-2016)President of Ghana

Recent news

July 2017

“Without women, the Global Goals won’t see the light of day”

SDG Advocate Alaa Murabit is convinced that the only path to achieve the SDGs leads through the economic and social empowerment of women and girls.

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Unearthing the value of sustainable agriculture

The beauty of the 2030 Agenda for Sustainable Development is the interdependence and mutuality of its 17 Sustainable Development Goals.  Progress against one goal generates progress for all.

Nowhere are these linkages more evident than in […]

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Local leadership: unlocking the true potential of the Sustainable Development Goals (SDGs)

Far too often we associate leadership with power, status and authority. But with this narrow outlook, we often tend to forget about the leaders closest to us: local leaders. These local leaders, the people who […]

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June 2017

#TeachSDGS 

Richard Curtis, Member of the SDG Advocacy Group, Screenwriter, Producer and Film Director

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Sustainable Development Goal 9: Investing in ICT access and quality education to promote lasting peace

By Forest Whitaker, a SDG Advocate and CEO-Founder of the Whitaker Peace & Development initiative.

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SDG Advocate Crown Princess Victoria of Sweden joins global effort to save our ocean

“Do what you can, do it wisely, and most importantly do it now. A healthy ocean is not a luxury item. It is a necessity for survival. And taking care of the ocean means taking care […]

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