Launched on 21 January 2016 on the occasion of the World Economic Forum in Davos, the Sustainable Development Goals Advocates consist of 17 eminent persons assisting the UN Secretary-General in the campaign to achieve the Sustainable Development Goals (SDGs) that world leaders unanimously adopted in September 2015.

With a mandate to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030, the SDG Advocates have been working to promote the universal sustainable development agenda, to raise awareness of the integrated nature of the SDGs, and to foster the engagement of new stakeholders in the implementation of these Goals.

Who are the SDG Advocates?

News about the Advocates

The SDG Advocates are:

H.E. Mrs. Erna Solberg (Co-Chair)
H.E. Mrs. Erna Solberg (Co-Chair)Prime Minister of Norway
H.E. Mr. Nana Addo Dankwa Akufo-Addo (Co-Chair)
H.E. Mr. Nana Addo Dankwa Akufo-Addo (Co-Chair)President of Ghana
Mr. Richard Curtis
Mr. Richard CurtisScreenwriter, Producer and Film Director
Her Majesty Queen Mathilde of the Belgians
Her Majesty Queen Mathilde of the Belgians
Ms. Leymah Gbowee
Ms. Leymah GboweeDirector, Gbowee Peace Foundation
Ambassador Dho Young-Shim
Ambassador Dho Young-ShimChairperson, United Nations World Tourism Organization’s Sustainable Tourism for Eliminating Poverty (ST-EP) Foundation
Mrs. Graça Machel
Mrs. Graça MachelPresident of the Foundation of Community Development and the UNESCO National Commission in Mozambique
Mr. Jack Ma
Mr. Jack MaFounder and Executive Chairman of Alibaba Group
Mr. Leo Messi
Mr. Leo MessiRenowned football player, UNICEF Goodwill Ambassador
Ms. Shakira Mebarak
Ms. Shakira Mebarak Artist, Advocate and Founder of Pies Descalzos Foundation, UNICEF Goodwill Ambassador
Ms. Alaa Murabit
Ms. Alaa MurabitThe Voice of Libyan Women
Professor Jeffrey Sachs
Professor Jeffrey SachsDirector, Earth Institute at Columbia University
Mr. Forest Whitaker
Mr. Forest WhitakerFounder and CEO, Whitaker Peace & Development Initiative
Her Highness Sheikha Moza bint Nasser
Her Highness Sheikha Moza bint Nasser Doha, Qatar
Mr. Paul Polman
Mr. Paul Polman Chief Executive Officer, Unilever
Her Royal Highness Crown Princess Victoria of Sweden
Her Royal Highness Crown Princess Victoria of Sweden
Professor Muhammad Yunus
Professor Muhammad Yunus Founder, Grameen Bank
H.E. Mr. John Dramani Mahama (former Advocate 2015-2016)
H.E. Mr. John Dramani Mahama (former Advocate 2015-2016)President of Ghana

Recent news

April 2017

Secretary-General announces President Nana Akufo-Addo of Ghana as co-chair of Sustainable Development Goals Advocates

United Nations Secretary-General António Guterres today announced that His Excellency Mr. Nana Akufo-Addo, President of Ghana, will serve as co-chair of the Secretary-General’s Sustainable Development Goals (SDGs) Advocates. He will be co-chair of the group […]

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In China, Norwegian Prime Minister Erna Solberg Discusses the SDGs with President Xi Jinping and University Students

Norwegian Prime Minister Erna Solberg, co-chair of the SDG Advocates, promoted the Goals during her visit to China.

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SDG Advocates Prime Minister Erna Solberg and Jack Ma Meet in China

In their roles as UN Sustainable Development Goals Advocates, Norwegian Prime Minister Erna Solberg and Alibaba Group Founder and Executive Chairman Jack Ma on April 9 stressed the need for innovative private public partnerships to […]

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March 2017

Forest Whitaker, supported by Muhammad Yunus and Her Highness Sheikha Moza bint Nasser’s organisations, works with young peacemakers

SDG Advocate Forest Whitaker hosted, through his foundation, the Whitaker Peace & Development Initiative (WPDI), a week-long workshop for young peacemakers from Uganda and South Sudan, partnered with foundations and organisations founded by fellow Advocates […]

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February 2017

Forest Whitaker delivers video message on children in armed conflict

On February 8, SDG Advocate Forest Whitaker delivered a video message to Member States and other stakeholders attending the General Assembly’s Commemoration of the twentieth anniversary of the mandate on children and armed conflict.

“Because they […]

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January 2017

Business commission featuring Paul Polman launches report showing how sustainable business can repair economic system

The report makes the core argument that the Sustainable Development Goals can create better jobs and tackle our key environmental challenges by 2030.

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