The Sustainable Development Goals Advocacy Group will officially be launched on 21 January 2016 at the World Economic Forum in Davos, Switzerland.

In a panel discussion, United Nations Secretary-General Ban Ki-moon and the Co-Chairs of the Group Prime Minister of Norway Erna Solberg, and President of Ghana John Dramani Mahama, will discuss how the new SDGs can be translated into practice. They will be joined by four of the Advocates: Liberian peace activist Leymah Gbowee, Canadian physician and women’s right activist Alaa Murabit, American economist Jeffrey Sachs, and American actor, director and producer Forest Whitaker. The event will be moderated by journalist Janine Di Giovanni from Newsweek.

Advocacy is central to generating momentum and commitment to achieve the SDGs. The SDG Advocacy Group is composed of eminent personalities actively leveraging their unique resources, networks and specialized skills to help implement the 2030 Agenda.

The members of the Sustainable Development Goals Advocacy Group are: 

H.E. Mrs. Erna Solberg (Co-Chair)
H.E. Mrs. Erna Solberg (Co-Chair)Prime Minister of Norway
Her Majesty Queen Mathilde of Belgium
Her Majesty Queen Mathilde of Belgium
Ambassador Dho Young-Shim
Ambassador Dho Young-ShimChairperson, United Nations World Tourism Organization’s Sustainable Tourism for Eliminating Poverty (ST-EP) Foundation
Mr. Jack Ma
Mr. Jack MaFounder and Executive Chairman of Alibaba Group
Ms. Shakira Mebarak
Ms. Shakira Mebarak Artist, Advocate and Founder of Pies Descalzos Foundation, UNICEF Goodwill Ambassador
Her Highness Sheikha Moza bint Nasser
Her Highness Sheikha Moza bint Nasser Doha, Qatar
Mr. Paul Polman
Mr. Paul Polman Chief Executive Officer, Unilever
Her Royal Highness Crown Princess Victoria of Sweden
Her Royal Highness Crown Princess Victoria of Sweden
Professor Muhammad Yunus
Professor Muhammad Yunus Founder, Grameen Bank
H.E. Mr. John Dramani Mahama (Co-Chair)
H.E. Mr. John Dramani Mahama (Co-Chair)President of Ghana
Richard Curtis
Richard CurtisScreenwriter, Producer and Film Director
Ms. Leymah Gbowee
Ms. Leymah GboweeDirector, Gbowee Peace Foundation
Mrs. Graça Machel
Mrs. Graça MachelPresident of the Foundation of Community Development and the UNESCO National Commission in Mozambique
Mr. Leo Messi
Mr. Leo MessiRenowned football player, UNICEF Goodwill Ambassador
Ms. Alaa Murabit
Ms. Alaa MurabitThe Voice of Libyan Women
Professor Jeffrey Sachs
Professor Jeffrey SachsDirector, Earth Institute at Columbia University
Mr. Forest Whitaker
Mr. Forest WhitakerFounder and CEO, Whitaker Peace & Development Initiative