Launched on 21 January 2016 on the occasion of the World Economic Forum in Davos, the Sustainable Development Goals Advocates consist of 17 eminent persons assisting the UN Secretary-General in the campaign to achieve the Sustainable Development Goals (SDGs) that world leaders unanimously adopted in September 2015.

With a mandate to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030, the SDG Advocates have been working to promote the universal sustainable development agenda, to raise awareness of the integrated nature of the SDGs, and to foster the engagement of new stakeholders in the implementation of these Goals.

Who are the SDG Advocates?

News about the Advocates

The SDG Advocates are:

H.E. Mrs. Erna Solberg (Co-Chair)
H.E. Mrs. Erna Solberg (Co-Chair)Prime Minister of Norway
H.E. Mr. John Dramani Mahama (Co-Chair)
H.E. Mr. John Dramani Mahama (Co-Chair)President of Ghana
Richard Curtis
Richard CurtisScreenwriter, Producer and Film Director
Her Majesty Queen Mathilde of Belgium
Her Majesty Queen Mathilde of Belgium
Ms. Leymah Gbowee
Ms. Leymah GboweeDirector, Gbowee Peace Foundation
Ambassador Dho Young-Shim
Ambassador Dho Young-ShimChairperson, United Nations World Tourism Organization’s Sustainable Tourism for Eliminating Poverty (ST-EP) Foundation
Mrs. Graça Machel
Mrs. Graça MachelPresident of the Foundation of Community Development and the UNESCO National Commission in Mozambique
Mr. Jack Ma
Mr. Jack MaFounder and Executive Chairman of Alibaba Group
Mr. Leo Messi
Mr. Leo MessiRenowned football player, UNICEF Goodwill Ambassador
Ms. Shakira Mebarak
Ms. Shakira Mebarak Artist, Advocate and Founder of Pies Descalzos Foundation, UNICEF Goodwill Ambassador
Ms. Alaa Murabit
Ms. Alaa MurabitThe Voice of Libyan Women
Professor Jeffrey Sachs
Professor Jeffrey SachsDirector, Earth Institute at Columbia University
Mr. Forest Whitaker
Mr. Forest WhitakerFounder and CEO, Whitaker Peace & Development Initiative
Her Highness Sheikha Moza bint Nasser
Her Highness Sheikha Moza bint Nasser Doha, Qatar
Mr. Paul Polman
Mr. Paul Polman Chief Executive Officer, Unilever
Her Royal Highness Crown Princess Victoria of Sweden
Her Royal Highness Crown Princess Victoria of Sweden
Professor Muhammad Yunus
Professor Muhammad Yunus Founder, Grameen Bank

Recent news

June 2016

In letter, SDG Advocates urge business leaders to take action

With the support of the UN Global Compact, a number of the SDG Advocates are calling on business to take concrete action towards helping the UN achieve the SDGs.

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May 2016

‘We need to solve humanitarian crises together,’ says Sustainable Development Goals Advocate Forest Whitaker

On the opening day of the World Humanitarian Summit in Istanbul, the Special Envoy of the United Nations Educational, Scientific and Cultural Organization (UNESCO), Forest Whitaker, called on individuals, governments and international organizations to act collectively to improve humanitarian action and invest more in development aid.

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April 2016

Forest Whitaker speaks with students at the Bronx Center for Science and Mathematics

Renowned actor Forest Whitaker had a conversation with students at the Bronx Center for Science and Mathematics about the Sustainable Development Goals (SDGs) and how individuals can contribute to achieving them.

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SDG Advocate Co-chair H.E. Solberg speaks about the Sustainable Development Goals at Korean National Assembly

Norwegian Prime Minister and Co-chair of the UN SDG Advocates, H.E. Erna Solberg, visited the National Assembly of the Republic of Korea in Seoul to discuss the UN Sustainable Development Goals with South Korean parliamentarians.

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January 2016

Photos: Behind the scenes of the SDG Advocates panel

On 21 January in Davos, Switzerland, UN Secretary-General Ban Ki-moon hosted an Open Forum panel of his new Advocates for the Sustainable Development Goals.

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Ban names ‘eminent advocates’ to propel Sustainable Development Goals

The Sustainable Development Goals (SDGs) Advocates “will build on their unique standing and leadership to promote the SDGs as part of an ambitious and transformative global development agenda,” a UN spokesperson said.

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