Launched on 21 January 2016 on the occasion of the World Economic Forum in Davos, the Sustainable Development Goals Advocates consist of 17 eminent persons assisting the UN Secretary-General in the campaign to achieve the Sustainable Development Goals (SDGs) that world leaders unanimously adopted in September 2015.

With a mandate to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030, the SDG Advocates have been working to promote the universal sustainable development agenda, to raise awareness of the integrated nature of the SDGs, and to foster the engagement of new stakeholders in the implementation of these Goals.

Who are the SDG Advocates?

News about the Advocates

The SDG Advocates are:

H.E. Mrs. Erna Solberg (Co-Chair)
H.E. Mrs. Erna Solberg (Co-Chair)Prime Minister of Norway
H.E. Mr. John Dramani Mahama (Co-Chair)
H.E. Mr. John Dramani Mahama (Co-Chair)President of Ghana
Mr. Richard Curtis
Mr. Richard CurtisScreenwriter, Producer and Film Director
Her Majesty Queen Mathilde of the Belgians
Her Majesty Queen Mathilde of the Belgians
Ms. Leymah Gbowee
Ms. Leymah GboweeDirector, Gbowee Peace Foundation
Ambassador Dho Young-Shim
Ambassador Dho Young-ShimChairperson, United Nations World Tourism Organization’s Sustainable Tourism for Eliminating Poverty (ST-EP) Foundation
Mrs. Graça Machel
Mrs. Graça MachelPresident of the Foundation of Community Development and the UNESCO National Commission in Mozambique
Mr. Jack Ma
Mr. Jack MaFounder and Executive Chairman of Alibaba Group
Mr. Leo Messi
Mr. Leo MessiRenowned football player, UNICEF Goodwill Ambassador
Ms. Shakira Mebarak
Ms. Shakira Mebarak Artist, Advocate and Founder of Pies Descalzos Foundation, UNICEF Goodwill Ambassador
Ms. Alaa Murabit
Ms. Alaa MurabitThe Voice of Libyan Women
Professor Jeffrey Sachs
Professor Jeffrey SachsDirector, Earth Institute at Columbia University
Mr. Forest Whitaker
Mr. Forest WhitakerFounder and CEO, Whitaker Peace & Development Initiative
Her Highness Sheikha Moza bint Nasser
Her Highness Sheikha Moza bint Nasser Doha, Qatar
Mr. Paul Polman
Mr. Paul Polman Chief Executive Officer, Unilever
Her Royal Highness Crown Princess Victoria of Sweden
Her Royal Highness Crown Princess Victoria of Sweden
Professor Muhammad Yunus
Professor Muhammad Yunus Founder, Grameen Bank

Recent news

January 2017

SDG Advocates Forest Whitaker, Shakira to be honoured at World Economic Forum

The Crystal Award celebrates the achievements of leading artists who have worked to improve the world in cross-cultural understanding, peacemaking, social inclusion, the environment, health, education or food security.

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Forest Whitaker: This is what real leadership means to me

"Leadership is not about epic decisions," Forest Whitaker writes. "It is about choices we make in our daily lives.'

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December 2016

Queen Mathilde makes a call to support SDGs at European Summit on Sustainability Challenges

Speaking in her capacity as an SDG Advocate on 20 December, HM Queen Mathilde of the Belgians urged a call to action in supporting sustainable development during her keynote speech at the High-Level Policy Summit […]

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Yunus presents International Children’s Peace Prize and delivers keynote speeches on social business during a Europe tour

Nobel Laureate and SDG Advocate Professor Muhammad Yunus presented the International Peace Prize on December 2 to 16 year old environmental activist Kehkashan Basu at the Grand Hall of Knights at the Hague. The Prize […]

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November 2016

Jeffrey Sachs and Paul Polman headline Low-Emissions Solutions Conference

On 14 November, SDG Advocates Jeffrey Sachs and Paul Polman delivered keynote speeches during the opening session of the Low-Emissions Solutions Conference (LESC). Held in Marrakech on the sidelines of the 22nd session of the […]

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Alaa Murabit’s speech at World Forum on Democracy 2016

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