Launched on 21 January 2016 on the occasion of the World Economic Forum in Davos, the Sustainable Development Goals Advocates consist of 17 eminent persons assisting the UN Secretary-General in the campaign to achieve the Sustainable Development Goals (SDGs) that world leaders unanimously adopted in September 2015.

With a mandate to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030, the SDG Advocates have been working to promote the universal sustainable development agenda, to raise awareness of the integrated nature of the SDGs, and to foster the engagement of new stakeholders in the implementation of these Goals.

Who are the SDG Advocates?

News about the Advocates

The SDG Advocates are:

H.E. Mrs. Erna Solberg (Co-Chair)
H.E. Mrs. Erna Solberg (Co-Chair)Prime Minister of Norway
H.E. Mr. John Dramani Mahama (Co-Chair)
H.E. Mr. John Dramani Mahama (Co-Chair)President of Ghana
Mr. Richard Curtis
Mr. Richard CurtisScreenwriter, Producer and Film Director
Her Majesty Queen Mathilde of the Belgians
Her Majesty Queen Mathilde of the Belgians
Ms. Leymah Gbowee
Ms. Leymah GboweeDirector, Gbowee Peace Foundation
Ambassador Dho Young-Shim
Ambassador Dho Young-ShimChairperson, United Nations World Tourism Organization’s Sustainable Tourism for Eliminating Poverty (ST-EP) Foundation
Mrs. Graça Machel
Mrs. Graça MachelPresident of the Foundation of Community Development and the UNESCO National Commission in Mozambique
Mr. Jack Ma
Mr. Jack MaFounder and Executive Chairman of Alibaba Group
Mr. Leo Messi
Mr. Leo MessiRenowned football player, UNICEF Goodwill Ambassador
Ms. Shakira Mebarak
Ms. Shakira Mebarak Artist, Advocate and Founder of Pies Descalzos Foundation, UNICEF Goodwill Ambassador
Ms. Alaa Murabit
Ms. Alaa MurabitThe Voice of Libyan Women
Professor Jeffrey Sachs
Professor Jeffrey SachsDirector, Earth Institute at Columbia University
Mr. Forest Whitaker
Mr. Forest WhitakerFounder and CEO, Whitaker Peace & Development Initiative
Her Highness Sheikha Moza bint Nasser
Her Highness Sheikha Moza bint Nasser Doha, Qatar
Mr. Paul Polman
Mr. Paul Polman Chief Executive Officer, Unilever
Her Royal Highness Crown Princess Victoria of Sweden
Her Royal Highness Crown Princess Victoria of Sweden
Professor Muhammad Yunus
Professor Muhammad Yunus Founder, Grameen Bank

Recent news

September 2016

Leymah Gbowee urges commitment to SDGs implementation at “SDGs Coming to Life”

On 23 September 2016, Nobel Laureate and SDG Advocate Leymah Gbowee during the high-level side event, ‘SDGs Coming to Life: Envisioning a Common and Resilient Future,’ organized in conjunction with the 71st UN General Assembly […]

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PM Solberg and world chess champion visit Brooklyn school to promote the importance of education

On 23 September, SDG Advocate Co-chair and Norwegian Prime Minister Erna Solberg visited the Intermediate School 318 (IS 318) with world chess champion Magnus Carlsen.

During their visit to the Brooklyn school, which is widely renowned […]

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Secretary-General Ban convenes his last official meeting with SDG Advocates

In his final official meeting with the SDG Advocates on 22 September, UN Secretary-General Ban Ki-Moon thanked them for their work over the past year in promoting the SDGs. He expressed in particular his gratification […]

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Open letter by SDG Advocates urges action to help create a better world for all

On 22 September, the SDG Advocates have released an open letter urging everyone to co-own the responsibility of achieving the Sustainable Development Goals.

The letter states that the 17 SDGs “have the potential to make us […]

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Forest Whitaker says “courage is the rule, not exception” at peacebuilding pledging conference

On 21 September, SDG Advocate Forest Whitaker gave a keynote address at the pledging conference for the Secretary-General’s Peacebuilding Fund, which received $152 million in pledges at the event.

Providing inspiring examples of young people working […]

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SDG Advocates highlight the formal opening of the General Assembly and engage in SDG Media Zone dialogues

On 20 September, multiple SDG Advocates played a prominent role in marking the first anniversary of the Sustainable Development Goals and the progress achieved since their adoption. Eleven Advocates were present for the ‘SDG Moment’, […]

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