Corporate Social Responsibility at Globo INFORMATION, ENTERTAINMENT, EDUCATION AND MOBILIZATION Organizações Globo are the largest group of media and entertainment companies in Latin America. The  group’s  activities  are  structured  in  three  major  business  areas:  TV   and entertainment;  print  media and radio;   telecommunications  and   distribution.   Globo   TV Network, the group’s main company, covers nearly 100% of the Brazilian territory. Its volume of in-house productions is among the highest in the world, bringing the Brazilian dramaturgy to a universe of about 150 million viewers in Latin America, Europe, Africa and Asia. As a communication group, our paramount commitment is to the public interest and the truth. Within our core competence  –  information  and  entertainment  –  we are fully  aware  of  our responsibility  of  generating  and  satisfying  knowledge  demands  and  contributing  for  the development of a well-informed and politically conscious society. Yet we have also advanced our social mission beyond our core business. The companies making  up  the Organizações Globo have long engaged, individually and as a group, on a series of initiatives of infant and adult education, cultural heritage preservation and environment protection, to name but a few areas. Globo’s activities concerning social responsibility can be grouped into four main areas: Journalism   –   Fostering   Citizenship:   Our   journalism has been characterized by an investigative and solution-focused approach on the facts. Social and environmental  issues have  received  special  attention.  At  a  grass-root  level,  our  journalistic  programs  have promoted and facilitated the debate between local communities and authorities on issues of common interest. Entertainment – Building Cultural Identity: We entertain by resorting to our literature, our  music,  our  theatre,  our  humor.  While  boosting  the  Brazilian  culture,  we  invite  our audience to debate and reflect on many issues of social relevance deliberately inserted in the plot of our programs, an innovation we call social merchandising. Education – Fighting  the  Social  Divide:  In addition to supporting  countless educational campaigns aimed at the most diverse audiences, the Group, through the work of the Roberto Marinho Foundation, offers award-winning programs like the Telecursos (tuition-free distance learning at elementary and high-school levels) and Futura, the only educational TV channel in Brazil entirelly sponsored by the private sector. Social Action – Advocating the Public Interest: Globo has taken advantage of its market penetration  to  organize  volunteer  taskforces  to  deal  with  particularly  pressing  situations affecting  the  Brazilian society. The  Criança Esperança, for example, a fundraising program implemented in close partnership with the UNICEF, has assisted more than 1 million children since its launching in the mid-1980s. Ação Global, another campaign involving regional and national    partnerships,    has    rendered    basic    health    services  and  legal assistance in underpriviledged  areas  over  the  past  7  years.  Following the same path,  the newly created Amigos da Escola program has already mobilized dozens of thousands of volunteers to work on public schools from all over the country. At Globo we believe that social responsibility is the key for the construction of a new, healthier corporate environment in the 21^st Century and thus welcome the UN Global Compact initiative. Information,  entertainment  and  education  has  been  our  maxim  for  decades  and  it  was grounded on these principles that we conquered and expanded our market presence in Brazil and abroad. Contact information Mrs. Margarida Ramos Director, Community Relations Organizações Globo Tel.: (+55.21) 540.1011 / 540.1002 Fax: (+55.21) 540.1037 E-mail: margarida.ramos@globo.com.br