101 Ways to Sustainable
Finland's Summit preparatory committee nominated the initiative "Sports
and Environment Project" as Finland's national winner and candidate in the
international initiative. The project deals with all the different aspects of
SD and has been successful in promoting environmental values in the sports
community at the national, sports association and individual level.
In Finland, the environment as an element of sport has been a current issue
throughout the 1990s. Environmentally responsible sport and recreation is
ecologically, economically and culturally sound and fulfills the principles of
sustainable development along with social development. The role of sport in
reducing environmental problems lies partly in the development of a responsible
sports culture but more importantly in its role as an environmental educator.
The Sports and Environment Project was launched in the late 1990s to address
Goals and target groups
The objective of the Sports and Environment Project has transferred know-how
and developed materials, tools and consulting for member organizations
(national associations representing individual sports and regional
organizations) and at the grassroots level (sports clubs, sports camps and
sports events) to facilitate the continuous development of environmental
activities at these levels. The materials that are being used have been created
in an participatory manner together with the target group.
The project is carried on in various ways in real life situations: sports
camps, sports facilities, sports events and every day life sports activities in
sports clubs all around the country. Some of the practical examples of the
results of the project include the more efficient use of energy in sports
halls, compostable dishes at sports events, trip sharing (car pooling) to
practice sessions and recycling of equipment.
Many organizations are involved in this work including the Finnish Sports
Federation, local organizations, sports clubs and the network of key persons
who play a crucial role in influencing activities. Other cooperation partners
include the Ministries of the Environment and Education and various partners
from the business community. The main partners are the National Paper Recycling
Company, Paperinkerays Oy and the National Energy Information Center for Energy
Efficiency and Renewable Energy Sources, Motiva.
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24 August 2006