Road Safety is No Accident
UN Global Road Safety Week
(23-29 April 2007)
Press Kit
Logo and slogan
The full logo for the First United Nations Global Road Safety Week includes three elements: the United Nations logo, the logo for the Week and a slogan. The United Nations logo is included to demonstrate support for this Week across the United Nations system as requested in UN General Assembly Resolution 60/5 "Improving Global Road Safety" adopted in 2005.
The logo for the Week highlights the systems approach to road safety, taking into account road users (adults and youth), infrastructure and vehicles and the need for all parts of this system to be harmonized. The color green suggests links with the environment.
The slogan "Road Safety is No Accident" emphasizes that road safety will not happen accidentally, but by the deliberate efforts of many individuals and many sectors of society – governmental and nongovernmental alike.
More resources:
- Download the logo and slogan in colours [PDF, 197KB] or in black and white [PDF, 111KB]
- More information about the logo and the slogan
Toolkit for Organizers
The "toolkit for organizers" is intended as a guide to help plan events during the First United Nations Global Road Safety Week. The toolkit describes briefly the global road traffic injury problem, particularly as it relates to young road users, and some of the solutions currently being pursued. It also highlights the key messages for the Week, provides ideas for national and local events and indicates the resources available to support their planning and implementation. Also included in the toolkit is a series of forms for ordering advocacy materials, for requesting the listing of events on the Week’s official global web site, and for providing feedback on activities.
More resources:
Posters
More than 40% of all road traffic deaths occur among people aged 0-25 years. The Week has therefore been dedicated to "young road users": pedestrians, cyclists, motorcyclists, novice drivers and passengers. The key global event will be the World Youth Assembly for Road Safety which will bring together delegations of young people from over 100 countries motivated to do more for road safety. The posters illustrate their call to action and invite young people to be part of the solution: wear a helmet, never drink and drive, don't speed, wear a seat-belt and be seen on the road.
- Too late to fasten your seat-belt [PDF, 761KB]
Wearing a seat-belt reduces the risk of being ejected from a vehicle and suffering serious or fatal injury by between 40%-65%. Be part of the solution: wear a seat-belt. - Too late to stop drinking [PDF, 909KB]
Consuming alcohol before driving increases the risk of a crash as well as the likelihood that death or serious injury will result. Passing a drink–driving law and enforcing it can reduce the number of road deaths by 20%. Be part of the solution: never drink and drive. - Too late to be seen [PDF, 445KB]
Pedestrians and cyclists can be difficult to see on the roads, which increases their risk of road traffic injuries. Wearing lightly-coloured or reflective clothing makes them much more visible and can help avoid collisions. Be part of the solution: be seen on the road. - Too late to put on your helmet [PDF, 714KB]
Most motorcycle deaths are a result of head injuries. Wearing a motorcycle helmet correctly can cut the risk of death by almost 40%, and the risk of severe injury by 70%. Be part of the solution: wear a helmet. - Too late to slow down [PDF, 445KB]
Speed kills all types of road users - drivers, pedestrians and cyclists. A 5% cut in average speed can reduce the number of fatal crashes by as much as 30%. Be part of the solution: don't speed.
More resources
Additional material