Guidelines for use of the logo
| Download the logo | Waiver of liability |
The United Nations General Assembly, in its resolutions 52/187 of 18 December 1997, decided to convene the Third United Nations Conference on the Least Developed Countries at a high level in the year 2001. Subsequently, the General assembly in its resolution 53/182 of 15 December 1998 welcomed and accepted the offer of the European Union to host the Conference and designated the Secretary-General of the United Nations Conference on Trade and Development as the Secretary-General of the Conference. The Conference will be held in Brussels, Belgium, in the headquarters of the European Parliament, from 14 to 20 May 2001.
A logo or emblem for the Conference has been prepared by the United Nations Department of Public Information in consultation with the United Nations Third UN Conference (LDC-III) Secretariat.
1. The logo design
The core design comprises concentric lines of human forms topped with rays of the sun. The concentric human figures symbolize the integration of the LDCs in the world economy through knowledge-based competitiveness. The rays symbolize the light -- knowledge. The movement of the whole symbolizes global competitiveness -- "Integration through knowledge-based competitiveness", the theme of the Conference. The goal is to forge "A Global New Deal" for this group of countries, as called for by the UN Secretary-General Kofi Annan at UNCTAD X in Bangkok.
The design is accompanied by the following text:
A Global New Deal
Third United Nations Conference on the Least Developed CountriesThe text is available in six official languages of the United Nations: Arabic, Chinese, English, French, Russian and Spanish.
2. The Conference
The logo is intended to promote awareness and activities pertaining to the Third United Nations Conference on the Least Developed Countries. In brief, the Conference's main features include:
Theme: "Integration through knowledge-based competitiveness"
Overall objective: Sustainable development of the least developed countries and their progressive integration into the world economy.
Conceptual framework: Situation of LDCs; Socio-economic development of LDCs; and Relationship between LDCs and their development partners.
Operational framework: Raising awareness; Looking beyond 2000; Reaching out to non-traditional actors; and Networking and research.
3. National variations of logo design
A National Committee or a nationally-appointed Focal Point may choose to make a national variation of the logo design, as outlined below.
A national variation of the logo should maintain the core design with the slogan of the Conference, but may add, to top or bottom, the name of its country (or a city or locality within that country).
A sample variation:
4. Uses of the logo: information, fund-raising, and commercial
The logo is intended for three kinds of promotional use: information, fundraising and commercial, as outlined below.
a. Information uses of the logo
Information uses of the logo are those which are:
- primarily illustrative;
- not intended to raise funds; and
- not carried out by a commercial for-profit entity.
Permission to use the logo for national information purposes is given by the National Committee or the Focal Points in each country.
Where no National Committee or Focal Point has been designated, contact the United Nations LDC-III Secretariat.
Permission to use the logo for international informational purposes is given by the United Nations LDC-III Secretariat.
When requesting permission, please provide:*
- a short statement of identity (membership, objectives, etc.); and
- explanation of how and where the logo will be used.
* Before the logo is used for information purposes, a waiver of liability in accordance with section 5 below must be signed by the entity that is requesting to use the logo.
National Committees/Focal Points are requested to send a copy of the waivers to the United Nations LDC-III Secretariat.
b. Fund-raising uses of the logo
Fund-raising uses of the logo are those intended to raise resources to cover costs of voluntary activities for the Conference. They may be undertaken only by non-commercial not-for-profit entities.
Permission to use the logo for national fund-raising purposes is given by the National Committee or Focal Point in each country. Where no National Committee or Focal Point has been designated, contact the United Nations LDC-III Secretariat.
Permission to use the logo for international fund-raising purposes is given by the United Nations LDC-III Secretariat.
When requesting permission, please provide:*
- a short statement of identity (membership, objectives, etc.);
- explanation of how and where the logo will be used; and
- explanation of the fund-raising purposes.
* National Preparatory Committees/Focal Points are requested to send a copy of signed contracts to the United Nations LDC-III Secretariat.
c. Commercial uses of the logo
Commercial uses of the logo are all those undertaken by or involving commercial for-profit entities, as well as any use intended to lead to commercial or personal profit.
Permission to use the logo commercially at the national level (Including the core design or national variation as explained in section 3 above) can be given only by the National Committee or the Focal Point in each country. Where no National Committee or Focal Point has been designated, contact the United Nations LDC-III Secretariat.
Permission to use the logo for international commercial purposes is given by the United Nations LDC-III Secretariat.
When requesting permission, please explain:*
- nature of your company or enterprise;
- proposed uses of the logo;
- names of countries/territories where logo will be used;
- nature of products/services you produce/sell in those areas;
- how your products relate to LDC-III;
- what profits you expect to make from use of the logo; and
- a summary budget, giving your expenses and any proposed royalties or contributions you expect to make to local, national or international activities for the preparations of the Conference or in favour of implementation of its outcome.
* Before the logo is used commercially, a contract must be signed with the National Committee/Focal Point or the United Nations LDC-III Secretariat (as relevant). In particular, such contracts must conform to section 5 below.
National Committees/Focal Points are requested to send a copy of signed contracts to the United Nations LDC-III Secretariat.All entities authorized to use the logo, whether for information, fund-raising or commercial purposes, must acknowledge that:
a. the entity is responsible for ensuring that the activities are carried out in accordance with the applicable law and for ensuring that appropriate insurance is maintained to cover the risks arising out of such activities;
b. the United Nations does not assume any responsibility for the activities of such entity; and
c. the entity shall hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations or its officials as a result of the use of the logo.
When the logo is used for commercial purposes, the foregoing language must be incorporated into the contract to be signed with the entity.
When the logo is used for information and fund-raising purposes, the language must be incorporated into a waiver of liability that is signed by the entity.
The Waiver of Liability may be used.
National Committees/Focal Points and the UN LDC-III Secretariat shall ensure that contracts and waivers containing such language are obtained before the proposed activities are carried out.
Additionally, contracts signed by the United Nations LDC-III Secretariat of the Conference should also contain the United Nations General Conditions for contracts.
6. How to obtain the logo
The logo design and accompanying text, as well as media information on the Conference, can be obtained in hard copy from the Department of Public Information, or downloaded from this website:
Development and Human Rights Section
United Nations Department of Public Information
Room S-1040
New York, NY 10017, USA
Tel: (212) 963-8104
Fax: (212) 963-1186
E-mail: vasic@un.org7. For further information
The United Nations LDC-III Secretariat can provide, in hard copy or from its website, background information on Conference, including a list of national committees or focal points.
The LDC-III Secretariat will also provide permission to use the LDC-III logo internationally -- or nationally in countries where no National Committee or Focal Point has been designated (as explained in sections 4 and 5 above).
United Nations LDC-III Secretariat
United Nations Conference on Trade and Development
Palais des Nations
1211 Geneva 10
Switzerland
Tel.: (4122) 907 2033 / 907 5879
Fax: (4122) 907 0046
Website: http://www.unctad.org/en/subsites/ldcs/ldc11.htm
Published by the United Nations Department of Public Information, New York, DPI/2124--May 2000--12M