CONTENTS

  Introduction

  Background on the World AIDS Campaign

  The Campaign Theme - Why a focus on “Stop AIDS. Keep the Promise?”

  Campaign Strategy

•  Goal of the Campaign

•  Strategic Objectives

•  Campaign Participants

•  Key Campaign Opportunities for 2005-2006

•  Materials

•  The Web

•  Linking to the MDG Campaign

•  The World AIDS Campaign Logo

  Background on Key Themes within the Declaration of Commitment on HIV/AIDS

  Monitor the Campaign’s Success