Introduction

This strategy note describes the structure of the World AIDS Campaign and its theme for 2005 and beyond: Stop AIDS. Keep the Promise. It is intended to provide an overview for all Campaign partners including UN staff involved in the Campaign’s implementation. It describes how the theme was decided and suggests frameworks for action. It also traces the evolution of the World AIDS Campaign from a UN-driven campaign to one now led by civil society in close partnership with UNAIDS.

In addition to this strategic overview, further support materials will be available on the World AIDS Campaign website at www.worldaidscampaign.org as of early July 2005. Campaign updates will be sent regularly to partners. To list the contact details of an organization on the contact database, please email info@wac.org.