Media Training for Victims of Terrorism
In June 2011, the CTITF in collaboration with Center on Global Counterterrorism Cooperation and communications consultancy Blue Rubicon, carried out a campaign training workshop for 10 international victims of terrorism. The training was organized at the United Nations in New York.
The aim of the workshop was to strengthen the ability of participants to conduct effective campaigning and interaction with the media and reinforce participants’ understanding of the media in order to better prepare them to communicate about their experiences. The training in particular focused on media training and consisted of a four day intensive workshop covering:
- The building blocks of effective campaigning (audience mapping, campaign planning, narrative and message building)
- Media relations in action (media mapping, how to write a media plan, understanding journalists, writing good press releases and how to pitch a story to the media)
- Media and presentation training (tools and techniques and practice)
- Online campaigning (building momentum to campaigns online, 5 free essential tools to effective online campaigns; online and offline campaign evaluation)
During the course of the week, each delegate developed a campaign idea linked to their personal experience. Blue Rubicon worked with each of the members of the group to develop the initial campaign idea into the beginnings an integrated communications plan, aimed at supporting the launch of that campaign in their home countries.