At the heart of every human experience is the desire to survive and prosper. To live without fear, hunger or suffering. To imagine how your life could be better and then have the means to change it. Yet, every day, 1.4 billion people – nearly one fifth of the world’s inhabitants – cannot fulfil their most basic needs, let alone attain their dreams or desires.
The largest segment of the world's poor are the women, children and men who live in rural environments. These are the subsistence farmers and herders, the fishers and migrant workers, the artisans and indigenous peoples whose daily struggles seldom capture world attention.
Empowering rural people is an essential first step to eradicating poverty. It respects the willingness and capability that each of us has to take charge of our own life and to seek out opportunities to make it better.