Secretary-General Message for 2014
This year's observance of World Tourism Day focuses on the ability of tourism to fully empower people. Engaging local populations in tourism development builds stronger and more resilient communities.
Tourism helps people to develop a variety of skills. As a service sector with cross-cutting impact on agriculture, construction or handicrafts, tourism creates millions of jobs and business opportunities. Its capacity to lift people from poverty, promote gender empowerment and help protect the environment has made it a vital tool for achieving positive change in communities across the world.
Harnessing tourism's benefits will be critical to achieving the sustainable development goals and implementing the post-2015 development agenda.
On World Tourism Day, I encourage the international tourism community to commit to sustainable policies and ensure that host communities worldwide share in the benefits generated by tourism.