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News from the Field: Media, democracy and development: Breaking new ground in journalism landscape in the Philippines

In March 2007, as the Philippines prepared for the May mid-term elections, violence against activists and journalists unfortunately began to escalate. In this particular and disturbing context, the Centre for Community Journalism and Development (CCJD) organized a meeting to discuss an initiative entitled "Media, Democracy and Development."

A non-profit, non-government media organization acting as a facility for journalists working with citizens and communities for social change, the CCJD, together with several other Philippine media development and news organizations, met to discuss a framework for media reform that would contribute to the country's development and move forward the development of a free and responsible press that promotes democracy and development.

Although the media in the Philippines is considered to enjoy a relatively high degree of freedom compared to other countries in the region, the country's news media still face enormous difficulties such as ethical, press freedom and security challenges. Therefore, it poses a huge challenge for the Philippine media to ensure the continued promotion of democracy in the field of media, press and journalism.

To tackle this formidable challenge, Mr. Red Batario, Executive Director of the CCJD says that "media reform efforts should start from the ranks of the press; and only a free, responsible, and engaged press can effectively contribute to governance reforms, which in turn will further strengthen our democratic processes and enhance the country's development."

Other media development organizations such as the Center for Media Freedom and Responsibility, Philippine Center for Investigative Journalism, and Philippine Trust - Newsbreak support Mr. Batario's view that the Philippines news media, while playing a very important role in society, also must look inward and work seriously and committed towards continued professional development.

Dr. Buendia, Assistant Resident Representative at the United Nations Development Programme (UNDP), the executing agency of this project, also shares the view that the challenge to the country's media is the crass commercialization of the news and an unbridled competition, which has bred sensationalist reporting. He also cited comments from the UNDP Resident Representative that development issues should be viewed not only from the media perspective but also from an institutional viewpoint i.e. how organizations could actively participate and how a sound and healthy environment could be created in which news media organizations could operate fully and freely.

On March 21, 2007, with a grant from the United Nations Democracy Fund, UNDP and CCJD were able to organize the first meeting with major media partners, including the above mentioned organizations, to discuss strategies for promoting the media reform efforts through the Media, Democracy and Development project. Seventeen participants, including 14 women, actively exchanged views and opinions on matters relating to a Philippine media reform, democracy and development. As an outcome of the meeting a Memorandum of Agreements between the Implementing Partner and each of the Responsible Parties was signed.

Under this Agreement, both parties agree to undertake media related initiatives and activities that will contribute to converging strategies that will benefit the institutional, organizational, and individual capacity development within media organization, and thereby, benefit the Philippine society as a whole.

 

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