UN casts Disney's Tinker Bell to raise environmental awareness among children

25 October 2009 – The United Nations today named the Disney animated character Tinker Bell an “Honorary Ambassador of Green” to help promote environmental awareness among children.

The announcement came just prior to a screening at UN Headquarters in New York of the world premiere of the Walt Disney animated film, “Tinker Bell and the Lost Treasure.”

“We're delighted Tinker Bell has agreed to be our Honorary Ambassador of Green,” said Kiyo Akasaka, Under-Secretary-General for Communications and Public Information. “This beloved animated character can help us inspire kids and their parents to nurture nature and do what they can to take care of the environment.”

Today's event is intended to promote environmental awareness in the lead-up to the UN climate change conference in Copenhagen in December, where countries will aim to 'seal the deal' on a new global agreement to curb greenhouse gas emissions.

Protecting the environment is an underlying theme of the Tinker Bell movies, according to the UN Department of Public Information (DPI), which adds that the Walt Disney Company uses its storytelling to inspire a love of nature and spirit of conservation in its audience.

In the latest film, Tinker Bell's greatest adventure takes place in autumn, as the fairies in Pixie Hollow are busy changing the colours of the leaves, tending to pumpkin patches and helping geese fly south for the winter. When Tinker Bell accidentally puts all of Pixie Hollow in jeopardy, she must venture out on a secret quest to set things right.

Tinker Bell Director Klay Hall, Producer Sean Lurie and cast members Mae Whitman (Tinker Bell) and Raven Symoné (Iridessa) are among those attending the premiere, which is being hosted by DPI as part of the Secretary-General's Creative Community Outreach Initiative.

The Initiative acts as a liaison between the UN and producers, directors, writers and new media professionals seeking a working relationship with the world body with the goal of raising awareness of critical global issues.

Secretary-General Ban Ki-moon will be discussing climate change with a group of children in Seattle today as he begins a three-day visit to the United States city. He is expected to stress the fact that one is never too young to make a difference and contribute to a cleaner and greener world.


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