As UNFPA Goodwill Ambassador, she took part in the march at the Taj Mahal on World Health Day in 2001 to draw the public's attention to the number of women who still die of causes related to pregnancy and childbirth each year. In October 2001, she addressed the International Congress on AIDS in Asia and the Pacific, held in Melbourne, Australia.

In 2001, he traveled to Eritrea, and subsequently promoted fund raising campaigns, as well as a special initiative for the right to play, which involved Italian professional football teams.

His public service announcement campaigns in favour of the Greater Horn of Africa campaign and emergency efforts in Afghanistan gave a substantial boost to UNICEF's fund raising.

Ms. Banotti visited Afghanistan and Pakistan in early 2002 to witness and report on the maternal and other health needs of displaced and refugee Afghan women.

In 1992, Princess Basma initiated the establishment of the Jordanian National Commission for Women (JNCW), the highest policy-making forum in Jordan on women's issues and rights, both at the governmental and non-governmental level.

Since being named Goodwill Ambassador for UNIFEM in 1996, Princess Basma has been actively participating and supporting UNIFEM activities in Jordan. In 1999 Her Royal Highness opened the UNIFEM Arab States' Workshop on The Convention on the Elimination of All Forms of Discrimination Against Women, the first meeting of its kind to discuss Shari'a law and women's rights. In 2000 the Beijing +5 NGO meeting was held under Princess Basma's patronage in Amman. In 2002 Princess Basma celebrated both Arab Women's Day and International Women's Day. She has also been UNFPA Goodwill Ambassador since 2001 in supporting initiatives through the Jordanian National Population Commission and the Jordanian Association for Family Planning and Protection. Additionally, Her Royal Highness was appointed Honorary Human Development Ambassador for UNDP in 1993, and in this capacity has launched a number of initiatives on the national, regional and international levels.

Ms. Collins continues to raise awareness of children's needs through her media interviews, and by speaking on child-related issues from her concert platforms. In May 2002, she performed and spoke at a major gala benefiting landmine victims in Washington.

Ms. Fitzwilliam has narrated videos both for UNAIDS and UNICEF on the plight of children and people living with HIV/AIDS in the Caribbean. In 1998, she established The Hibiscus Foundation, an organization in Trinidad and Tobago to heighten AIDS awareness to assist children's homes. She hopes to expand the organization throughout the region, establishing a presence in Barbados and then the entire West Indies.

In 2001, Ms. Fitzwilliam talked about HIV/AIDS prevention at the World Youth Forum of the United Nations in Dakar, Senegal, and at Headquarters activities to mark World AIDS Day.