This handbook provides an introduction to electronic commerce.
It covers a variety of topics including: developing e-commerce strategies; online market research; online marketing; online communication techniques; legal issues; security and encryption; financial issues; taxes and regulations; online procurement; characteristics of successful web sites; technical issues and policy and country specific issues.
It also provides a comprehensive listing of selected publications, journals, web sites, software programmes and databases currently available.
A UNCTAD/WTO Publication
Sales Number: E.00.III.T.18
List price: $50.00
Special Academic Price: $24.00
[Academic Textbooks Main ]
[Political Science] [International Law] [Public Administration]
[Economics] [Sociology] [Women's Studies] [Environment] [Population & Urban]