Redefining Trade Promotion
The Need for a Strategic Response

This publication assesses what a national export strategy should encompass with regard to the dynamics of the current international market environment. It looks at the process of strategy development and management, reviewing basic questions of leadership and ownership. The publication also defines the types of institutional linkages and functional relationships required for effective formulation and implementation of broad-based strategies, techniques and issues related to utility and impact assessment of national export strategies. In addition, the implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies are also discussed.

A UNCTAD/WTO Publication Book Information: Sales Number: E. 00.III.T.15 ISBN 9291371327 100pp. List price: $50.00 Special Academic Price: $16.00