Cybermarketing
A Guide for Managers in Developing Countries

Aimed at enterprise managers in developing counties, this guide discusses how to make use of commercial possibilities of the Internet. It reviews fundamental technical concepts and aspects of the Internet focusing on key issues to be considered when defending a commercial strategy for implementation. Cybermarketing also outlines opportunities and obstacles faced by developing countries in this area and provides examples on selected e-commerce operations and services.

A ITC/WTO Publication Book Information: Sales Number: E. 00.III.T.19 ISBN 9211150000 154pp. List price: $40.00 Special Academic Price: $20.00