Qualitative data (back to top)

Information that is not easily captured in numerical form (although qualitative data can be quantified). Qualitative data typically consist of words and normally describe people's opinions, knowledge, attitudes or behaviours.

See also: “Data”

Quality Assurance (back to top)

Quality assurance encompasses any activity that is concerned with assessing and improving the merit or the worth of a programme, project or an output and their compliance with given standards.

Quantitative data (back to top)

Information measured or measurable by, or concerned with, quantity and expressed in numerical form. Quantitative data typically consists of numbers.

See: “Data”